Results 81 to 90 of about 18,000 (245)
Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products
Psychology &Marketing, EarlyView.ABSTRACT Many socially relevant sexual and reproductive health products remain stigmatized by some consumers due to enduring socio‐cultural taboos, despite broader acceptance by others. Such stigma limits product adoption and poses public health risks.
Yunlu Zhao +3 more
wiley +1 more source
Are People Inequality‐Averse, or Just Risk‐Averse? [PDF]
Economica, 2005 Individuals' preferences for risk and inequality are measured through choices between imagined societies and lotteries. The median relative risk aversion, which is often seen to reflect social inequality aversion, is between 2 and 3. Most people are also found to be individually inequality‐averse, reflecting a willingness to pay for living in a more ...
Fredrik Carlsson +2 more
openaire +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however,
Darius‐Aurel Frank +4 more
wiley +1 more source
Contracts and Inequity Aversion [PDF]
Using the concept of Inequity Aversion we derive in a Moral Hazard setting several results which differ from conventional contract theory. Our three key insights are: First, inequity aversion plays a crucial role in the design of optimal contracts ...
Achim Wambach, Florian Englmaier
core +3 more sources
The Role of Equality and Equity in Social Preferences [PDF]
, 2005 Engelmann and Strobel (AER 2004) question the relevance of inequity aversion in simple dictator game experiments claiming that a combination of a preference for efficiency and a Rawlsian motive for helping the least well-off is more important than ...
Fehr, Ernst +2 more
core +5 more sources
Inequity Aversion May Increase Inequity [PDF]
Inequity aversion models have been used to explain equitable payoff divisions in bargaining games. I show that inequity aversion can actually increase the asymmetry of payoff division if unanimity is not required.
Maria Montero
core
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, EarlyView.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
Young children’s development of fairness preference
Frontiers in Psychology, 2016 Fairness is one of the most important foundations of morality and may have played a key role in the evolution of cooperation in humans. As an important type of fairness concern, inequity aversion is the preference for fairness and the resistance to ...
Jing Li, Wen Wang, Jing Yu, Liqi Zhu
doaj +1 more source
Inequity Aversion May Increase Inequity in Majoritarian Bargaining [PDF]
Inequity aversion models have been used to explain equitable payoff divisions in bargaining games. I show that inequity aversion can actually increase the asymmetry of payoff division inside the coalition that forms in majoritarian bargaining games ...
Maria Montero
core
People and Nature, EarlyView.Abstract Amid increasing urbanisation and biodiversity decline, ‘effective stewardship’ of urban green space (UGS) is a complex but critical nature‐based solution for long‐term environmental, social and economic gain. Combining stewardship and sense‐of‐place frameworks with European nature‐based solutions guidance, we investigate which social and ...
Fay Kahane +2 more
wiley +1 more source