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SSRN Electronic Journal, 2019
Social media influencers are category enthusiasts who often post product recommendations. Firms sometimes pay influencers to skew their product reviews in favor of the firm. We ask the following research questions. First, what is the optimal level of affiliation (if any) from the firm's perspective?
Lei Pei, Dina Mayzlin
openaire +1 more source
Social media influencers are category enthusiasts who often post product recommendations. Firms sometimes pay influencers to skew their product reviews in favor of the firm. We ask the following research questions. First, what is the optimal level of affiliation (if any) from the firm's perspective?
Lei Pei, Dina Mayzlin
openaire +1 more source
Influence of Life Stress on Depression: Moderation by a Polymorphism in the 5-HTT Gene
Science, 2003In a prospective-longitudinal study of a representative birth cohort, we tested why stressful experiences lead to depression in some people but not in others. A functional polymorphism in the promoter region of the serotonin transporter (5-HT T) gene was
A. Caspi +10 more
semanticscholar +1 more source