Results 1 to 10 of about 18,317,142 (302)
Social commerce (s-commerce)—the use of social media to support electronic commerce—has become pervasive. This paper aims to investigate an important type of consumer behaviour that could generate considerable economic value: impulsive purchase behaviour.
Xi Hu, Xiayu Chen, Robert Davison
exaly +2 more sources
Reciprocity of social influence [PDF]
Humans seek advice, via social interaction, to improve their decisions. While social interaction is often reciprocal, the role of reciprocity in social influence is unknown. Here, we tested the hypothesis that our influence on others affects how much we are influenced by them.
Ali Mahmoodi +2 more
openaire +7 more sources
The study of social networks in activity-travel research has recently gained momentum because social activities and social influence were relatively poorly explained in activity-based models of travel demand.
Jinhee Kim +2 more
exaly +2 more sources
Social Influence Analysis: Models, Methods, and Evaluation
Social influence analysis (SIA) is a vast research field that has attracted research interest in many areas. In this paper, we present a survey of representative and state-of-the-art work in models, methods, and evaluation aspects related to SIA.
Heyan Huang, Kan Li
exaly +2 more sources
Social Influence Maximization in Hypergraphs [PDF]
This work deals with a generalization of the minimum Target Set Selection (TSS) problem, a key algorithmic question in information diffusion research due to its potential commercial value. Firstly proposed by Kempe et al., the TSS problem is based on a linear threshold diffusion model defined on an input graph with node thresholds, quantifying the ...
Alessia Antelmi +3 more
openaire +6 more sources
Toward a Theory of Social Influence in the New Normal
Acknowledging that social influence is complex and multifaceted, this article introduces a new theory to account for the complex relationships among the manifestations of social influence.
Weng Marc Lim
semanticscholar +1 more source
This study investigates the motivations of socially responsible consumption from the perspective of identity-based motivation theory. The findings suggest that personal-identity appeals promote socially responsible products with utilitarian values more ...
Chi-Cheng Luan
doaj +1 more source
Anonymous Social Influence [PDF]
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Foerster, Manuel +2 more
openaire +5 more sources
The current food environment strongly communicates the normality of consuming unhealthy and unsustainable food products. However, it is unclear whether people truly support this unhealthy and unsustainable social norm, or that they follow the norm ...
Reinoud Moojen +2 more
doaj +1 more source

