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Continuous Influence Maximization

ACM Transactions on Knowledge Discovery from Data, 2020
Imagine we are introducing a new product through a social network, where we know for each user in the network the function of purchase probability with respect to discount. Then, what discounts should we offer to those social network users so that, under a predefined budget, the adoption of the product is maximized in expectation?
Yu Yang 0001   +3 more
openaire   +1 more source

Large-scale influence maximization with the influence maximization benchmarker suite

Proceedings of the 4th ACM SIGMOD Joint International Workshop on Graph Data Management Experiences & Systems (GRADES) and Network Data Analytics (NDA), 2021
Maximizing the influence of a fixed size seed set in a graph was investigated intensively in the past decade. Two very relevant questions are 1) how to solve the influence maximization problem on very large graphs within short time and 2) how to compare possible findings with the current state-of-the-art in a fair manner.
Heiko Geppert   +2 more
openaire   +2 more sources

Adaptive Influence Maximization

Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, 2019
Information diffusion and social influence are more and more present in today's Web ecosystem. Having algorithms that optimize the presence and message diffusion on social media is indeed crucial to all actors (media companies, political parties, corporations, etc.) who advertise on the Web.
Bogdan Cautis   +2 more
openaire   +2 more sources

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