Results 261 to 270 of about 10,213,517 (320)

Consumers' Responses to Placed Brands in 360° Video: The Impacts of Perceived Control and Presence, Moderated by Immersion

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study focuses on product placement and examines its effectiveness in 360° video, considering its role as a digital asset. It is the first to research the influences of perceived control and presence in 360° video on consumers' cognitive, affective, and conative responses under two different immersion conditions (a 2D computer monitor vs ...
Jani Pavlič   +2 more
wiley   +1 more source

The Interplay of Public Administration and Community Resilience During the COVID‐19 Pandemic—A Rapid Scoping Review

open access: yesConflict Resolution Quarterly, EarlyView.
ABSTRACT This rapid scoping review examines the interplay between public administration and community resilience during the COVID‐19 pandemic, focusing on the type of research conducted, emerging themes in resilience studies, and key lessons learned. The findings show that research in the Global North has primarily examined resilience at the city level,
Daniela Gröschke
wiley   +1 more source

Sustainability of Small and Medium‐Sized Enterprises in Hong Kong: Drivers and the Moderating Role of Social Network

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Small and medium‐sized enterprises (SMEs) are major economic actors and employers; they play a vital role in societies all over the world. Their participation and involvement are thus essential to the pursuit of sustainability. Over the past decade, academic and policy analysts have explored how to persuade or incentivize SMEs to join the ...
Lin Nie, Wai‐Fung Lam, Ruiyu Zhang
wiley   +1 more source

Artificial Intelligence Adoption for Sustainable Growth in SMEs: An Extended Dynamic Capability Framework

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The adoption of Artificial Intelligence is transforming enterprises worldwide, influencing various aspects of business operations and affecting all dimensions of the triple bottom line. Companies ready to leverage the potential of this technology can significantly improve their performance.
Antonio Cimino   +4 more
wiley   +1 more source

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