Results 221 to 230 of about 35,606 (260)
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Diffusion of Innovations Theory and Work-Site AIDS Programs
Journal of Health Communication, 1998Four case studies of the adoption of work-site AIDS programs are investigated, two of which were modifications of the Centers for Disease Control and Prevention's Business Responds to AIDS (BRTA) program. AIDS work-site programs were mainly initiated by the four study companies as a result of the efforts of a champion (defined as an individual who ...
T E, Backer, E M, Rogers
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Diffusion of Innovation Theory and Xbox Live
Bulletin of Science, Technology & Society, 2012This article examines the response of minority gamers as they adopt new innovations in Xbox Live. Using diffusion of innovation theory, specific attention is given to gamers’ rate of adoption of the new Xbox Live environment, which was a recent update to the Xbox Live interface. By employing virtual ethnography, observations, and interviews reveal that
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Innovation and Diffusion as a Theory of Change
2010In 1991, a Finnish computer science student named Linus Torvalds announced, in an email to an Internet news group: I’m doing a (free) operating system (just a hobby, won’t be big and professional) … this has been brewing since April, and is starting to get ready (Steinberg, Mulgan, & Salem, 2005).
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Diffusion of Innovation Theory and Integrated Pest Management
2009The Diffusion of Innovation Theory dominated the theory and practice of agricultural extension system all over the world for almost half a century. It came under criticism too during the period. The theory was not considered adequate to manage the process of dissemination of IPM technology.
Rajinder Peshin +2 more
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Diffusion of Innovations and Network Effect Theory
2003As described, standardization models focus rather on modeling the individual’s decision-making and the efficiency of centralized and decentralized coordination mechanisms than on dynamic processes in markets.
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Disruptive innovation from the perspective of innovation diffusion theory
Technology Analysis and Strategic Management, 2022Jonathan Ho
exaly
Rogers' Innovation Diffusion Theory (1962, 1995)
2015This chapter presents an overview of a key overarching theory of adoption of innovations, Rogers' Diffusion of Innovations Theory. A complex yet coherent set of concepts and models comprise the overall theory, which is summarized by the definition established by Rogers (2003): “the process by which (1) an innovation (2) is communicated through certain ...
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International Journal of Physical Distribution and Logistics Management, 2022
David Dobrzykowski +2 more
exaly
David Dobrzykowski +2 more
exaly

