Results 241 to 250 of about 35,606 (260)

Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust

Computers in Human Behavior, 2016
Ahmed El Masry, Gomaa Agag
exaly  

Diffusion Of Innovations Theory

2008
openaire   +1 more source

Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

Journal of Travel and Tourism Marketing, 2019
Miyoung Jeong, Kevin Kam Fung So
exaly  

Diffusion and Innovation Theory

2007
openaire   +1 more source

The Configurational Theory of Innovation Diffusion

Public Opinion Quarterly, 1966
openaire   +1 more source

Determinants of user adoption of web ''Automatic Teller Machines': an integrated model of 'Transaction Cost Theory' and 'Innovation Diffusion Theory'

Service Industries Journal, 2012
Yi-Shun Wang, Yu-Min Wang, Hsin-Hui Lin
exaly  

Acceptance of e-book reading among higher education students in a developing country: the modified diffusion innovation theory

International Journal of Business Information Systems, 2018
Nida Shah, Syed Ali Raza, Wasim Qazi
exaly  

Journal of Promotion Management

Journal of Promotion Management, 2016
Dariyoush Jamshidi, Nazimah Hussin
exaly  

Integrating Technology Acceptance Model With Innovation Diffusion Theory: An Empirical Investigation on Students’ Intention to Use E-Learning Systems

IEEE Access, 2019
Waleed Al-Rahmi, Uthman Alturki, Mahdi Alamri   +2 more
exaly  

Modifying UTAUT and innovation diffusion theory to reveal online shopping behavior: Familiarity and perceived risk as mediators

Information Development, 2016
exaly