Results 51 to 60 of about 38,896 (253)

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

“Vanity fair on Instagram”: The roles of vanity, materialism, social comparison, Instagram usage intensity, and market mavenism in social commerce

Telematics and Informatics Reports
The present article is an attempt to offer insights into interconnections among consumer personality, individual difference factors, Instagram usage behavior, and luxury fashion brand attitude in contemporary Web 2.0 technological environments.
Seunga Venus Jin, Ehri Ryu
doaj   +1 more source

Internal Drivers of Circular Economy: The Role of Quality Management and Digitalization

Business Strategy and the Environment, EarlyView.
ABSTRACT The implementation by organizations of environmental practices related to circular economy can play a key role in helping solve important environmental problems such as climate change, pollution, and overconsumption of natural resources. A relevant theoretical and practical research topic is to study the role of internal determinants that can ...
Juan José Tarí, José F. Molina‐Azorín, Maria D. López‐Gamero, Eva M. Pertusa‐Ortega, Jorge Pereira‐Moliner   +4 more
wiley   +1 more source

Information Privacy Concerns Among Instagram Users: The Case of Indonesian College Students

Journal of Information Systems Engineering and Business Intelligence, 2020
Background: Teenagers in Indonesia have an open nature and satisfy their desire to exist by uploading photos or videos and writing posts on Instagram.
Eko Wahyu Tyas Darmaningrat, Hanim Maria Astuti, Fadhila Alfi   +2 more
doaj   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari, Munmun Patra, Kiran Menghani, Park Thaichon   +3 more
wiley   +1 more source

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Komodifikasi Konten, Khalayak, dan Pekerja pada Akun Instagram @salman_al_jugjawy

Nyimak: Journal of Communication, 2019
Penelitian ini bertujuan untuk menganalisis proses komodifikasi konten, khalayak, dan pekerja pada akun Instagram @salman_al_jugjawy. Menggunakan teori komodifikasi, pendekatan yang digunakan adalah pendekatan deskriptif-kualitatif.
Sigit Surahman, annisarizki annisarizki, Rully Rully   +2 more
doaj   +1 more source

Efektivitas Dakwah melalui Instagram

Nyimak: Journal of Communication, 2020
Para pendakwah saat ini banyak memanfaatkan media sosial untuk berdakwah. Akun Instagram Pemuda Hijrah merupakan salah satu akun dakwah di Instagram yang memuat video dakwah, menayangkan kajian keislaman dengan tema perbaikan diri dan mengajak anak muda ...
Febri Nurrahmi, Puteri Farabuana
doaj   +1 more source

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh, Nirma Sadamali Jayawardena, Park Thaichon   +2 more
wiley   +1 more source

Studying Organizations on Instagram

Information, 2016
With the rise of social media platforms based on the sharing of pictures and videos, the question of how such platforms should be studied arises. Previous research on social media (content) has mainly focused on text (written words) and the rather text-based social media platforms Twitter and Facebook.
Uta Russmann, Jakob Svensson
openaire   +3 more sources