Results 71 to 80 of about 123,768 (300)

Efektivitas Dakwah melalui Instagram

open access: yesNyimak: Journal of Communication, 2020
Para pendakwah saat ini banyak memanfaatkan media sosial untuk berdakwah. Akun Instagram Pemuda Hijrah merupakan salah satu akun dakwah di Instagram yang memuat video dakwah, menayangkan kajian keislaman dengan tema perbaikan diri dan mengajak anak muda ...
Febri Nurrahmi, Puteri Farabuana
doaj   +1 more source

MICRO ENTERPRISE DIGITAL MARKETING STRATEGY USING INSTAGRAM AND WHATSAPP DURING THE COVID-19 PANDEMIC

open access: yes, 2023
This study describes the micro business digital marketing strategy using Instagram and WhatsApp during the COVID-19 pandemic. Indonesia implemented a Large-Scale Social Restriction (PSBB) policy during the COVID-19 pandemic so that many shopping centers ...
Prastiwi, Luciana Retno
core  

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Career Development Among University Students in STEM Fields: Analyses Through the Psychology of Working Theory

open access: yesThe Career Development Quarterly, EarlyView.
ABSTRACT This study examined the career development of Brazilian undergraduate students in science, technology, engineering, and mathematics (STEM) fields through the lens of the psychology of working theory (PWT), focusing on career barriers, volition, social support, and future decent work.
Alexsandro Luiz De Andrade   +2 more
wiley   +1 more source

Studying Organizations on Instagram

open access: yesInformation, 2016
With the rise of social media platforms based on the sharing of pictures and videos, the question of how such platforms should be studied arises. Previous research on social media (content) has mainly focused on text (written words) and the rather text-based social media platforms Twitter and Facebook.
Uta Russmann, Jakob Svensson
openaire   +3 more sources

Product‐Related CSR in the Digital Era: Communication Patterns That Drive Consumer Interactions on Social Media

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT To meet rising sustainability demands, companies increasingly use social media to communicate product‐related CSR initiatives. Consumers' interactions with these messages largely depend on the messages' perceived credibility. However, there remains limited understanding of how firms combine communication characteristics into distinct patterns ...
Judith Derenthal, Waldemar Toporowski
wiley   +1 more source

Pengaruh kualitas informasi dan situasi sosial melalui ketergantungan media akun instagram @satgasperubahanperilaku terhadap penggunaan informasi

open access: yes, 2022
Tujuan penelitian ini yakni untuk meneliti seberapa besar pengaruh yang diberikan oleh kualitas informasi dan situasi sosial terhadap penggunaan informasi melalui ketergantungan media akun instagram @satgasperubahanperilaku.
Giska amalina janani, Dr. Ade Abdul Hak
core  

How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Consumer skepticism toward Corporate Social Responsibility (CSR) initiatives operates not only as an individual‐level response but also as a societal governance mechanism that disciplines firms and reshapes organizational legitimacy. Drawing on in‐depth interviews with consumers in an emerging Latin American economy, this study advances an ...
Francine Zanin Bagatini   +2 more
wiley   +1 more source

The Price of Circularity: Exploring the Determinants of Consumer Willingness to Pay

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The transition towards a circular economy (CE) requires not only technological and organisational innovation but also consumer engagement in adopting circular products. A key driver of this process is consumers' stated willingness to pay (WTP) a premium, which remains constrained by psychological, perceptual and contextual barriers.
Valerio Muto   +3 more
wiley   +1 more source

Pengaruh terpaan media Instagram Jogjaeverycore terhadap online engagement pengikut instagram Jogjaeverycore

open access: yesLektur
Pendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif menggunakan metode survei. Populasi pada penelitian ini merupakan pengikut akun Instagram @jogjaeverycore yang berjumlah 2,668 orang.
Pasca Widya Narendra, Ulfah Hidayati
doaj   +1 more source

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