Results 71 to 80 of about 123,768 (300)
Efektivitas Dakwah melalui Instagram
Para pendakwah saat ini banyak memanfaatkan media sosial untuk berdakwah. Akun Instagram Pemuda Hijrah merupakan salah satu akun dakwah di Instagram yang memuat video dakwah, menayangkan kajian keislaman dengan tema perbaikan diri dan mengajak anak muda ...
Febri Nurrahmi, Puteri Farabuana
doaj +1 more source
This study describes the micro business digital marketing strategy using Instagram and WhatsApp during the COVID-19 pandemic. Indonesia implemented a Large-Scale Social Restriction (PSBB) policy during the COVID-19 pandemic so that many shopping centers ...
Prastiwi, Luciana Retno
core
From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley +1 more source
ABSTRACT This study examined the career development of Brazilian undergraduate students in science, technology, engineering, and mathematics (STEM) fields through the lens of the psychology of working theory (PWT), focusing on career barriers, volition, social support, and future decent work.
Alexsandro Luiz De Andrade +2 more
wiley +1 more source
Studying Organizations on Instagram
With the rise of social media platforms based on the sharing of pictures and videos, the question of how such platforms should be studied arises. Previous research on social media (content) has mainly focused on text (written words) and the rather text-based social media platforms Twitter and Facebook.
Uta Russmann, Jakob Svensson
openaire +3 more sources
ABSTRACT To meet rising sustainability demands, companies increasingly use social media to communicate product‐related CSR initiatives. Consumers' interactions with these messages largely depend on the messages' perceived credibility. However, there remains limited understanding of how firms combine communication characteristics into distinct patterns ...
Judith Derenthal, Waldemar Toporowski
wiley +1 more source
Tujuan penelitian ini yakni untuk meneliti seberapa besar pengaruh yang diberikan oleh kualitas informasi dan situasi sosial terhadap penggunaan informasi melalui ketergantungan media akun instagram @satgasperubahanperilaku.
Giska amalina janani, Dr. Ade Abdul Hak
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How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility
ABSTRACT Consumer skepticism toward Corporate Social Responsibility (CSR) initiatives operates not only as an individual‐level response but also as a societal governance mechanism that disciplines firms and reshapes organizational legitimacy. Drawing on in‐depth interviews with consumers in an emerging Latin American economy, this study advances an ...
Francine Zanin Bagatini +2 more
wiley +1 more source
The Price of Circularity: Exploring the Determinants of Consumer Willingness to Pay
ABSTRACT The transition towards a circular economy (CE) requires not only technological and organisational innovation but also consumer engagement in adopting circular products. A key driver of this process is consumers' stated willingness to pay (WTP) a premium, which remains constrained by psychological, perceptual and contextual barriers.
Valerio Muto +3 more
wiley +1 more source
Pendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif menggunakan metode survei. Populasi pada penelitian ini merupakan pengikut akun Instagram @jogjaeverycore yang berjumlah 2,668 orang.
Pasca Widya Narendra, Ulfah Hidayati
doaj +1 more source

