Results 81 to 90 of about 175,334 (294)
Business Strategy and the Environment, EarlyView.ABSTRACT Transition of consumption models towards a circular economy is fundamental, particularly in the food packaging sector, which generates a high proportion of waste. In this context, consumers play a fundamental role, especially at the domestic level through separate waste collection, to limit the use of virgin materials and facilitate the reuse ...
Maria Vittoria Rizzo +3 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh +2 more
wiley +1 more source
Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho +2 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT While personality traits often influence individuals' willingness to engage in prosocial and pro‐environmental behaviours, psychological entitlement tends to undermine such actions. Although extensive research has highlighted the negative social consequences of entitlement, including its impact on pro‐environmental behaviours, its potential to
Alexandra Polyakova
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley +1 more source
Utilization of Instagram as a Promotional Media for Lovrinz Publishers in Instagram Accounts
, 2023 This research is aimed to know how to use Instagram as promotion media. This research is based promotion mix theory This research was conducted by means of qualitative research by interview and analyzing the results of Instagram uploads and the number of books that were successfully printed in each year and then comparing with previous research.
Erzha Indah Dwi Pratiwi, Didik Hariyanto
openaire +2 more sources
, 2018 90 Instagram posts from September 2014 - November 2016 (includes posts which correspond with the NYT Food Section Corpus ...
Mapes, Gwynne Erin
core
Behind Instagram: social media, tourism and gentrification. The case of New York City
, 2022 reservedLa diffusione sempre più capillare di Instagram ha creato delle location “obbligatorie” dove farsi fotografare. La generazione dei millenials, utilizzando capillarmente Instagram, ha cambiato radicalmente il modo di programmare i viaggi rispetto
SOMMAVILLA, NICOLE
core
Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market
Journal of Consumer Behaviour, EarlyView.ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen +4 more
wiley +1 more source