Results 91 to 100 of about 194,418 (302)
Business Strategy and the Environment, EarlyView.ABSTRACT Despite considerable costs associated with environmental certifications, fashion organisations consistently adopt multiple schemes to address sustainability challenges. As key mechanisms of sustainability governance, certifications expand legitimacy signalling opportunities, yet questions remain about their practical implementation and ...
Josephine Alice Mckenzie +2 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh +2 more
wiley +1 more source
LekturPendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif menggunakan metode survei. Populasi pada penelitian ini merupakan pengikut akun Instagram @jogjaeverycore yang berjumlah 2,668 orang.
Pasca Widya Narendra, Ulfah Hidayati
doaj +1 more source
Pengaruh Penjualan Instagram Terhadap Minat Pembelian Mie Mu Warga ‘Aisyyiah Kota Padang
Media sosial, khususnya Instagram, telah menjadi platform strategis dalam memasarkan produk makanan lokal. Mie Mu, sebagai produk UMKM, memanfaatkan Instagram untuk memperluas jangkauan pasar.
Deltu, Sri Nova; Politeknik ‘Aisyiyah Sumatera Barat +3 more
core +2 more sources
Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho +2 more
wiley +1 more source
Utilization of Instagram as a Promotional Media for Lovrinz Publishers in Instagram Accounts
, 2023 This research is aimed to know how to use Instagram as promotion media. This research is based promotion mix theory This research was conducted by means of qualitative research by interview and analyzing the results of Instagram uploads and the number of books that were successfully printed in each year and then comparing with previous research.
Erzha Indah Dwi Pratiwi, Didik Hariyanto
openaire +2 more sources
, 2018 90 Instagram posts from September 2014 - November 2016 (includes posts which correspond with the NYT Food Section Corpus ...
Mapes, Gwynne Erin
core
, 2022 Tujuan penelitian ini yakni untuk meneliti seberapa besar pengaruh yang diberikan oleh kualitas informasi dan situasi sosial terhadap penggunaan informasi melalui ketergantungan media akun instagram @satgasperubahanperilaku.
Giska amalina janani, Dr. Ade Abdul Hak
core
Journal of Consumer Behaviour, EarlyView.ABSTRACT While personality traits often influence individuals' willingness to engage in prosocial and pro‐environmental behaviours, psychological entitlement tends to undermine such actions. Although extensive research has highlighted the negative social consequences of entitlement, including its impact on pro‐environmental behaviours, its potential to
Alexandra Polyakova
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley +1 more source