Results 11 to 20 of about 2,327,239 (397)
A comparison of three interactive television AD formats [PDF]
This study explores the effects of interacting with three current interactive television (iTV) ad formats, using an Australian audience panel. Interaction with iTV ads has positive effects on awareness and net positive thoughts, which increase purchase ...
Bellman, S., Schweda, A., Varan, D.
core +3 more sources
Brief report: use of interactive television in identifying autism in young children: methodology and preliminary data. [PDF]
Reese RM+7 more
europepmc +2 more sources
Seniors’ Info-Inclusion Through Interactive Television: Results of a Field Trial
Television platforms are becoming more relevant due to multiple factors, namely the interactive features that can be provided. Interactivity can effectively support citizens’ problems and needs and open a range of opportunities in several society’s ...
Telmo Silva+3 more
openalex +2 more sources
Interactive Multimodal Television Media Adaptive Visual Communication Based on Clustering Algorithm
This article starts with the environmental changes in human cognition, analyzes the virtual as the main feature of visual perception under digital technology, and explores the transition from passive to active human cognitive activities.
Hua-yuan Yang, Xin Zhang
semanticscholar +1 more source
Objective To examine the main and interactive effects of the amount of daily television exposure and frequency of parent conversation during shared television viewing on parent ratings of curiosity at kindergarten, and to test for moderation by ...
Prachi E. Shah+7 more
doaj +2 more sources
Interactive television in psychiatry [PDF]
Population movements away from large cities and congestion in urban areas create problems for the delivery of psychiatric care which are compounded by the move towards greater care in the community. These developing service patterns require adequate methods of communication between service components. There is a proliferation of new technology offering
Maurice Lipsedge+3 more
openaire +2 more sources
This study explores how US Latina girls, in Central Texas, may develop a stronger sense of place and belonging through the grasping and crafting of locative literature.
Claudia Cristina da Silva+2 more
doaj +1 more source
Adoption Intentions Toward Interactive Digital Television Among Advertising Professionals [PDF]
Veroline Cauberghe+1 more
openalex +2 more sources
Bees, Extinction and Ambient Soundscapes: An Exploratory Environmental Communication Workshop
As a response to the challenges that visual communication, popularly used in environmental communications, poses for more embodied engagements with climate change, this article focuses upon the neglected role of sound within environmental and climate ...
Rosamund Portus, Claire McGinn
doaj +1 more source