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Adaptation Strategy in International Brands
2022In this chapter, the adaptation strategy, which is one of the global advertising strategies, is used in the analysis of advertisement. The adaptation approach is based on the fact that nations located in different geographies in the world are structurally and culturally separate from each other, and advertising messages are reshaped according to these ...
Meltem Özel, Onur Karakaş
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Adaptation and international climate policy
WIREs Climate Change, 2013AbstractBecause of the failure of the world to agree an adequate regime to limit greenhouse gas emissions to a safe level, adaptation to climate change has risen rapidly in UN Framework Convention on Climate Change (UNFCCC) negotiations since 2007. We closely review the development of policies, institutions, and financing of adaptation in international
Mizan R. Khan, J. Timmons Roberts
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Adaptation, Internalization and Environmental Damage [PDF]
, 2002 Existing literature ignores adaptation responses to external effects which, in turn, affect the design of appropriate internalization instruments. We use general equilibrium numerical simulation models based on OECD and UK data to analyze the significance of these responses to congestion externalities, and argue that they need to be taken into account ...
Lisandro Abrego, John Whalley
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Adaptive learning in international business
Journal of International Business Studies, 2020Building on Daniel Levinthal’s seminal theories on learning, adaptation, and innovation, this article elucidates an adaptive view of organizational learning undertaken by multinational enterprises (MNEs). Levinthal’s perspectives have tremendous implications for theorizing and examining processes, pathways, and mechanisms of dynamic learning for MNEs ...
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International Catalog Mix Adaptation
Journal of Global Marketing, 1997Striking the right balance of adaptation of the international catalog mix may be the key to profitability. U.S. catalog firms, new to international markets, have less experience in adapting than firms in more globalized industries. The literature on international marketing strategy adaptation reveals that this decision depends on the environment ...
Robles, Fernando, Akhter, Syed H.
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Adaptive Internal Models in the Optokinetic System
2021 60th IEEE Conference on Decision and Control (CDC), 2021Erin Battle, Mireille E. Broucke
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Internal Thoracic Artery and Vascular Adaptations
The Annals of Thoracic Surgery, 2022Peter M, Rodgers-Fischl, George, Makdisi
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ORGANIZATIONAL ADAPTATION TO INTERNATIONAL MARKETING
International Marketing Review, 1986This paper examines the nature and extent of organisational adaptation of international marketing involvement. The domestic and international marketing strategies of firms are compared. The results demonstrate significant differences between the domestic and international marketing operations of firms, including the product market strategies and the ...
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International Congress on Adaptive Urbanism
2016Lincoln Planning Review, Vol. 7 No.
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