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From Engagement to Action in Hospitality Management: Brand Experience and Value Co-Creation as Dual Engines of Hotel Loyalty

Administrative Sciences
This study develops and tests an Engagement–Experience–Co-creation–Loyalty (EECL) framework explaining how hospitality brand engagement (HBE) is translated into multidimensional hotel loyalty through two parallel mechanisms: Hospitality brand experience (
Maria Magdalini Karalazarou +3 more
doaj +1 more source

Markets Mitigate Land‐Use Competition From Energy Crops and Increase Farm Revenues

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Meeting the US Sustainable Aviation Fuel Grand Challenge target of 35 billion gal annually by 2050 will require an estimated 380 million–700 million dry tons of agricultural biomass feedstock. This study evaluates the implications of large‐scale biomass production for land use, crop production, and market outcomes under mature market ...
Daniel G. De La Torre Ugarte +2 more
wiley +1 more source

THE ROLE OF PRODUCT ATTRIBUTES IN THE AGRICULTURAL NEGOTIATIONS [PDF]

Marketing, International Relations/Trade,
Caswell, Julie A. +6 more
core +1 more source

Kenyan Farmers' Policy Priorities During Economic Crisis and Stability: Insights From a Best‐Worst Scaling Experiment

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Amid rising food and fertilizer prices, understanding farmers' policy preferences is critical for effective crisis response. We use best‐worst scaling experiment to assess Kenyan mobile‐owning crop farmers' preferences for government support under high and normal price scenarios.
Mywish K. Maredia +4 more
wiley +1 more source

International Marketing and Trade of Protected Designation of Origin Products [PDF]

This poster paper analyses the international marketing and trade strategies implemented by italian quality food producers with special attention to the export and trade aspects for some important Italian PDOs products: Prosciutto di Parma PDO and ...
Mora, Cristina
core +1 more source

Which Factors Help SMES’ Performance Recover Post-Pandemic? The Role of Learning Capability, Intellectual Capital, and Technological Innovation

Studies in Business and Economics
SMEs are significantly affected by the COVID-19 pandemic. This study examines how these variables interact to help SMEs recover and develop sustainably. The quantitative method is adopted in this paper.
Do Thi Hai-Ninh, Do Ngoc-Bich
doaj +1 more source

Adapting to Changing Rainfall and Developing Off‐Farm Employment: Implications for the Adoption of Direct Seeding in Rice Production

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Rice is the main staple food for more than half of the world's population and the income from rice is an essential source for livelihoods of millions of households. We examine whether direct seed in rice production is an adaptation of rice farmers to rainfall changes and farm labor scarcity.
Manh Hung Do
wiley +1 more source

DISCUSSION: PROGRESS WITH HARMONIZATION/ CONVERGENCE/COMPATIBILITY: U.S. AND CANADIAN GRAIN MARKETING SYSTEMS [PDF]

International Relations/Trade, Marketing,
McClatchy, Don
core +1 more source

Consumer Valuation of Meat Alternatives and Labeling Policies: A Comparative Perspective

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study investigates and compares US consumer perceptions and the impact of environmental, human health, and animal welfare information related to conventional meat on preferences for meat alternatives and labeling policies. Using the best–worst scaling method across 10 different burger alternatives, our results show that the meat burger is
Daniele Asioli +5 more
wiley +1 more source

AN ILLUSTRATION OF THE NEED FOR AN INTERNATIONAL MARKETING PROFILE DATABASE: THE CASE OF EXPORTED U.S. APPLES [PDF]

International Relations/Trade, Marketing,
Matthews, James R.
core +1 more source