Results 91 to 100 of about 188,953 (309)
Mapping the “Supply–Demand–Flow” of Ecosystem Services for Ecosystem Management in China
This study develops a “supply–demand–flow” framework clarifies how ecosystem services move between regions by distinguishing potential and actual supply and demand. Using integrated biophysical–socioeconomic modeling, nine services in China were mapped.
Yikun Zhang +3 more
wiley +1 more source
Product placement, is it worthwhile? Measuring the Impact of Product Placement on Customer Purchase Intention through the Mediating Role of Brand Awareness: Applied on the Media and Entertainment Industry in Egypt [PDF]
Purpose: Consumers have become immune to traditional advertising, pushing marketers toward more subtle and persuasive techniques such as product placement.
Ali Asser +3 more
doaj +1 more source
An industrial firm’s implementation of international marketing strategy can be hampered where there is limited consistency across the strategy, the firm’s international marketing experience, and the value-adding role of the foreign subsidiary. This paper
Pehrsson, Anders,
core
Broadening the concept of international entrepreneurship: 'Consumers as international entrepreneurs'
We integrate theories from international business, entrepreneurship, innovation, marketing and network economics to develop a four-part typology of ‘consumers as international entrepreneurs’.
Chandra, Y., Coviello, N.
core +1 more source
Mesenchymal stromal cells (MSCs) show promise for treating immune‐related disorders through immunomodulation and tissue regeneration. This review gives a brief overview of current clinical approval of MSC therapies. It also discussed how bioengineering, including genetic modification, biomaterial delivery, extracellular vesicles, and iPSC‐derived MSCs,
Sichen Yang +6 more
wiley +1 more source
Based in part on reports submitted by U.S. Embassy, Bogota.Prepared in Office of International Marketing, Bureau of International Commerce.International marketing information series.Mode of access ...
United States. Office of International Marketing. +2 more
core
Sustainable Materials Design With Multi‐Modal Artificial Intelligence
Critical mineral scarcity, high embodied carbon, and persistent pollution from materials processing intensify the need for sustainable materials design. This review frames the problem as multi‐objective optimization under heterogeneous, high‐dimensional evidence and highlights multi‐modal AI as an enabling pathway.
Tianyi Xu +8 more
wiley +1 more source
International marketing at the bottom of the pyramid : a three country study
International marketers have been turning increasingly to markets in developing countries as markets in developed countries reach saturation point. Generally they target the wealthy elite and the expanding middle class in such countries.
Fletcher, Richard
core
Tensile‐strained bismuth nanosheets (TS‐BiNs) achieve a formate Faradaic efficiency of 92% at −1000 mA cm−2 and enable stable production of pure formic acid (HCOOH) in a solid‐state electrolyte reactor. Theoretical calculations reveal that the introduced strain lowers the energy barrier for *OCHO intermediate formation, fundamentally enhancing the ...
Shiqi Li +16 more
wiley +1 more source
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site [PDF]
The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic invitations from existing members,
Michael Trusov +5 more
core +1 more source

