Results 121 to 130 of about 2,577,401 (257)

Crop Insurance Design and On‐Farm Risk Adaptation

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT The United States spends billions annually on crop insurance premium subsidies, yet the prevailing distance‐based guarantee design unintentionally rewards risk‐taking by linking subsidies to yield variability. We consider a simple redesign: define guarantees in terms of probability so that coverage reflects a consistent likelihood of indemnity.
Gerald Van Tassell, Alan P. Ker
wiley   +1 more source

The Google Online Marketing Challenge and research opportunities

, 2009
The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google's flagship advertising product, to develop online ...
Treiblmaier, H., Hunter, L., Hudson, Karen, Neale, Larry, Hunter, Lee, Neale, L., Treiblmaier, Horst, Henderson, V., Murphy, J., Murphy, Jamie, Hernderson, Vani, Hudson, K.   +11 more
core   +1 more source

On the Economics of US Agricultural Policy

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This paper presents an economic analysis of US agricultural policy, building on a modified version of Gardner's efficient redistribution. We argue that agricultural policy is motivated as an attempt to implement an efficient redistribution scheme that redistributes income toward farmers who, as a group, have been adversely affected by ...
Jean‐Paul Chavas
wiley   +1 more source

Drivers of Precision Agriculture Adoption in Italian Viticulture

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study examines the main drivers influencing the adoption of two types of precision farming technologies in the viticultural sector: Decision Support Systems (DSSs) and Variable Rate Technologies (VRTs). We apply a partial proportional odds model and find that socio‐demographic characteristics are not significant determinants of adoption ...
Olimpia Fontana, Linda Arata, Margherita Muzzillo, Paolo Sckokai   +3 more
wiley   +1 more source

Marketing management of a successful e-business

, 2013
Marketing management occupies an increasingly important position in the business world, as well as in the sphere of electronic commerce. Some participants, however, underestimate the importance of this marketing support, which may be one of the major ...
Svatošová, Veronika
core  

Understanding Resort Marketing Practices

, 2011
Effective marketing plays an integral role in the success of hospitality and tourism businesses. While research has examined many aspects of the hospitality and tourism industry, the marketing of destination resorts has been largely ignored. This study
Xinran Lehto, Alastair Morrison, Brey, Eric, Eric Brey, Lehto, Xinran, Klenosky, David K., David K. Klenosky, Morrison, Alastair   +7 more
core   +1 more source

How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang, Lena Kuhn, Hang Xiong, Zhanli Sun, Thomas Glauben   +4 more
wiley   +1 more source

BLOG MARKETING – A RELEVENT INSTRUMENT OF THE MARKETING POLICY [PDF]

The number of internet users is continuously expanding, and the number of people with apersonal blog is rising in a vertiginous rate from one year to the next.
Stremtan Filimon, Radoviciu Ruxandra, Radu Lucian Alexandru, Achim Moise Ioan   +3 more
core  

Oxford Internet Survey, 2011

, 2023
copyright UK Data Service and data collection copyright owner.The Oxford Internet Surveys (OxIS) is the longest-running academic survey of internet use in Britain, describing how internet use has evolved from 2003 to the present day.
University of Oxford, Oxford Internet Institute
core  

Keeping Pace or Falling Behind? The Depth of Latin American Trade Agreements

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This article examines whether Latin American countries are keeping pace with global trends in trade agreement depth or falling behind. Using 681 agreements (1970–2019), we develop the Depth Index of Trade Agreements (DITA) to weight provisions endogenously through factor analysis based on co‐occurrence patterns.
Raphael Gomes da Silva, Fernanda Aparecida Silva, Lia Nogueira   +2 more
wiley   +1 more source