Results 211 to 220 of about 2,577,401 (257)
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2008
Abstract This chapter examines how the Internet affects the firm's marketing policies. It shows how the firm should choose its marketing strategies including pricing (distinguishing between the B to B and B to C markets) and advertising messages.
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Abstract This chapter examines how the Internet affects the firm's marketing policies. It shows how the firm should choose its marketing strategies including pricing (distinguishing between the B to B and B to C markets) and advertising messages.
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International Journal of E-Adoption, 2009
Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers,
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Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers,
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The Emergence of China in the Internet Market
IT Professional, 2012China now has the world's largest Internet population and is a leading player in the Internet market. Learn about the growth of Internet applications and potential business opportunities in China.
Linda S. L. Lai, Wai-Ming To
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Internet Marketing of Herbal Products
JAMA, 2003Passage of the Dietary Supplement Health and Education Act in 1994 restricted the Food and Drug Administration's control over dietary supplements, leading to enormous growth in their promotion. The Internet is often used by consumers as a source of information on such therapies.To assess the information presented and indications claimed on the Internet
Charles A, Morris, Jerry, Avorn
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2004
Poglavlje obrađuje osnove internetskog marketinga uz naglasak na pojmovna određenja, utjecaj interneta na elemente marketinškog miksa te planiranje marketinških aktivnosti u elektroničkom okruženju.
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Poglavlje obrađuje osnove internetskog marketinga uz naglasak na pojmovna određenja, utjecaj interneta na elemente marketinškog miksa te planiranje marketinških aktivnosti u elektroničkom okruženju.
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2011
In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed.
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In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed.
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2012
In my dissertation, I empirically investigate three prevalent forms of internet marketing in the web 2.0 era: search advertising, advertising networks and user generated content marketing. The first chapter focuses on the dominant format of Internet advertising, search advertising.
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In my dissertation, I empirically investigate three prevalent forms of internet marketing in the web 2.0 era: search advertising, advertising networks and user generated content marketing. The first chapter focuses on the dominant format of Internet advertising, search advertising.
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Internet Marketing: a highly practical guide to every aspect of internet marketing
2011This textbook includes 10 chapters. While the first and last chapter are introductory and summative in nature, all other chapters focus on a specific internet marketing tool. This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing.
Jones, Alex Trengove +2 more
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