Internet Marketing: Konsep Dan Persoalan Baru Dunia Pemasaran [PDF]
, 2006 With increased globalization of the world economies, for most enterprises, market opportunities seem to be endless these days. Consequently, departing from the traditional commercial strategies and tactics, innovative managers are looking for unique ways
Sutejo, B. S. (Bertha)
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Consumer perceptions of Internet banking in Finland:The moderating role of familiarity [PDF]
, 2008 Previous research on Internet banking (IB) has mostly been confined to the adoption of online banking services. Now that IB has millions of active users worldwide, it is time to shift the research focus to the perceptions and experiences of IB users ...
Kale, Sudhir H. +3 more
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MARKETING POLICIES THROUGH THE INTERNET: THE CASE OF SKIING CENTERS IN GREECE [PDF]
Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice, 2012 Lately, Internet constitutes a major tool for transactions in every aspect and supports innovative marketing policies. Broadband Internet has become “the key to success” for businesses, as it offers various advantages and benefits through Internet ...
Panagiotis LEFAKIS +5 more
doaj
Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs [PDF]
Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet.
Penn, Jerrod +3 more
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Cyber-Democracy or Cyber-Hegemony? Exploring the Political and Economic Structures of the Internet as an Alternative Source of Information [PDF]
, 2005 Although government regulation of the Internet has been decried as undercutting free speech, the control of Internet content through capitalist gateways???namely, profit-driven software companies???has gone largely uncriticized. The author argues that
Frechette, Julie
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Change of digital interaction of consumers and organizations
Ученые записки Российской академии предпринимательства, 2021 Communication channels on the Internet contribute to the functioning of the company in the market, by directing the interaction of the organization with all subjects of both external and internal environment.
A. A. Volokhov
doaj
Internet medical marketing: “Anything goes”? [PDF]
Aesthetic Surgery Journal, 2006 James H. Carraway, MD , is Senior Scientific Editor of Aesthetic Surgery Journal. Those of us who watched the practice of aesthetic surgery develop from the early 1960s to 2006 can easily recall that marketing of any sort was taboo for many years.
openaire +2 more sources
Pengaruh Internet Marketing Terhadap Pembentukan Word of Mouth Dan Efektivitas Iklan Dalam Meningkatkan Brand Awareness (Studi Pada Follower Akun Twitter Pocari Sweat Di Jejaring Sosial Twitter) [PDF]
, 2014 Several factors can be used asa determinerof the success increating brand awareness. In this research, the factors that can affect Brand AwarenessareWord of Mouth and Advertising Effectiveness which are formed of Internet Marketing.
Azaria, P. A. (Phamendyta)
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The Internet as a catalyst for business internationalization in Africa [PDF]
, 2019 A lot of African internet-based MNEs have adopted an international marketing approach called glocalization – which describes products or services that are developed and distributed globally, but have also been customized to fit the local environment ...
Goncalves, Marcus
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Manifold-Marketing:a new marketing archetype for the information age, applied to the adoption of oral contraceptives and other drugs by end-users [PDF]
, 2013 Taking into account the new communication paradigm of Social Media this paper proposes an original marketing archetype for the information age named by the authors as “ManifoldMarketing”.
Lopes, José +2 more
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