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The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA [PDF]
In this paper we discuss the strategic importance of communication and Intranet for theItalian Small and Medium Enterprise (SMEs). We analyse the case of Fornari SpA, an Italian medium size clothing and shoes manufacturer that uses internet as a ...
Andrea Buratti, Marco Cioppi
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From search engine optimisation to search engine marketing management: development of a new area for information systems research [PDF]
, 2010 Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results.
Chadwick, C, Fletcher, G, Heinze, A
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, 2020 Deceptive marketing is the use of inaccurate or false information to catch the attention of the user through the usage of misleading information to coax purchaser into a business transaction that will unusual be beneficial to the consumer but ...
Abu Seman, Noor Aslinda +2 more
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Internet-induced marketing techniques: Critical factors of viral marketing [PDF]
International Journal of Business Science and Applied Management, 2008 The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Woerndl, M. +3 more
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Information Acquisition and Investment Decisions on the Internet: An Empirical Investigation [PDF]
, 2001 With intensifying competition, the significance of understanding customer characteristics related to information acquisition and decision making on the Internet has increased.
Akhter, Syed H., Alam, Pervaiz
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Internet auctions in marketing: The consumer perspective [PDF]
Internet auctions for consumer are among the most popular and most successful business models in electronic commerce. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing intstrument of suppliers. Even though
Möllenberg, Antje
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Internet sales as a new mode of internationalization [PDF]
, 2008 The way that organizations explore the Internet has been the focus of a substantial body of scientific studies and non-academic reflection. The main goal of this study is to analyze the potential of the internet as a mode of internationalization and the ...
Couto, João P. +3 more
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The possibility of using Internet marketing techniques in a scientific library
Библиосфера, 2013 The essence, structure and advantages of using internet-marketing technologies are considered. The structure of marketing internet communication complex for the library marketing activity with the account of its non-profit specific character is proposed.
A. P. Kirjanova, N. S. Redkina
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International internet marketing
Marketing Intelligence & Planning, 2005 PurposeThe purpose of this article is to investigate empirically the drivers and barriers operation on the adoption of internet technology by business‐to‐business marketing companies that operate at the international level.Design/methodology/approachA review of the literature concerning the diffusion and adoption of innovations precedes a triangulation
openaire +3 more sources
Impact of internet celebrities’ short videos on audiences’ visit intentions: Is beauty power?
Humanities & Social Sciences CommunicationsAlthough celebrity endorsements and promotional videos dominated by destination marketing organizations (DMOs) are critical in travel decision-making and destination marketing, as a new type of endorsement, the impact of internet celebrities’ short ...
Peng Li, Yang Sun
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