Results 31 to 40 of about 2,196 (182)

From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing

open access: yesEuropean Management Studies, 2023
Purpose: The paper addresses the issue of the use of Internet memes as a marketing communication tool in social media. The effectiveness of this type of communication is an important issue due to the large role of memes in digital culture, and at the ...
Mateusz Kiljańczyk, Agnieszka Kacprzak
doaj   +1 more source

Humorous Visual Content and Its Effect on Social Media Users in light of the Covid-19 Pandemic [PDF]

open access: yesJournal of Architecture, Art & Humanistic Science, 2023
This paper explores the role of humorous communication as stress relief during the time of coronavirus pandemic. One of the most prominent manifestations was the internet humor that people resort to, in order to help themselves to keep up with what was ...
Hiba Nazmi Khalil Mousa   +2 more
doaj   +1 more source

IMPLICATURE IN THE INTERNET MEMES: SEMIO-PRAGMATICS ANALYSIS

open access: yesJournal of Cultura and Lingua, 2020
Internet memes refer to memes that are spread through the Internet, from person to person via social networks, blogs, direct email, or news sources. The main purpose of internet memes are for humorous or to entertain the readers.
Nova Rina, Yusrita Yanti, Hayqal Idham
doaj   +1 more source

Multimodal and Explainable Internet Meme Classification

open access: yesCoRR, 2022
In the current context where online platforms have been effectively weaponized in a variety of geo-political events and social issues, Internet memes make fair content moderation at scale even more difficult. Existing work on meme classification and tracking has focused on black-box methods that do not explicitly consider the semantics of the memes or ...
Abhinav Kumar Thakur   +6 more
openaire   +2 more sources

INTERNET MEMES AS AN INTELLECTUAL PRODUCT OF COLLECTIVE CREATIVITY OF INTERNET USERS

open access: yesІнтегровані комунікації, 2019
The purpose of the article is to describe the phenomenon of memes and their significance in the context of the Internet space and to show how Internet memes affect the nature of communication on the web.
Kateryna Sosiedko
doaj   +1 more source

Internet Memes as an Indicator of the Interpretation of F. M. Dostoevsky's Works

open access: yesВиртуальная коммуникация и социальные сети, 2023
The article discusses the phenomenon of Internet memes that are based on the works by F. M. Dostoevsky. The relevance of this material is due to the fact that memes reflect the events described in his novels as if they were real current events or ...
Anastasia M. Guryanova   +1 more
doaj   +1 more source

A DISCOURSE ANALYSIS OF MEMES

open access: yesGetsempena English Education Journal, 2018
People nowadays use memes from internet to express their thought. Memes are pictures that consist of image/s and text that usually used in the internet whether it is just to entertain or have the specific purpose/s behind it.
Neneng Zubaidah, Irena Ardelia
doaj   +3 more sources

Political participation in transition: Internet memes as a form of political expression in social media

open access: yesStudies in Communication Sciences, 2022
Internet memes have become a popular format for expressing individual political opinions in social media. Based on a quantitative online survey of political Internet meme users from fringe web communities and sharing platforms (n = 482), this study ...
Michael Johann
doaj   +1 more source

Representation of Current Sociocultural Realities in German Society: Thematic Group of Internet Memes OUTSIDER — LOCAL

open access: yesНаучный диалог, 2023
This article presents an analysis of internet memes in Germany from 2020—2023, focusing on the thematic group “Outsider — Local”. The study examines various characteristics of these memes, such as their place and date of posting, “genetics”, precedent ...
L. N. Rebrina
doaj   +1 more source

Reactivation of Internet Memes of the Military Era: Psycholinguistic Markers

open access: yesПсихолінгвістика
Purpose. The purpose of the article is to clarify the communicative possibilities and stylistic functions of Internet memes as verbalized representatives of the military period (2022-...) and carriers “collaborative memory” (Conte, Padulo, & Fairfield ...
Дмитро Сизонов   +1 more
doaj   +1 more source

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