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Estimating duration intervals [PDF]

open access: possible, 2003
Duration intervals measure the dynamic impact of advertising on sales. More precise, the p per cent duration interval measures the time lag between the advertising impulse and the moment that p per cent of its effect has decayed. In this paper, we derive an expression for the duration interval for a general dynamic model linking sales to advertising ...
Franses, Ph.H.B.F., Vroomen, B.L.K.
openaire   +2 more sources
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Suppose we take a random sample of 50 from the population of the heights of all first-year students in higher education, and we find that the sample mean height is \(\bar x\) = 171.2 cm.
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