Results 201 to 210 of about 12,649 (287)

Unpacking the relationship between co‐creation and brand equity: A multi‐study approach

open access: yesEuropean Management Review, EarlyView.
Abstract Whilst some studies have shown that co‐creation positively influences brand equity, others have found only marginal or even negative effects, and several failure cases of co‐creation have been reported. To overcome the confusion generated by mixed findings, this paper unpacks the relationship between co‐creation and brand equity, considering ...
Stefan Markovic   +4 more
wiley   +1 more source

Nonmarket strategies, domestic institutional development, and internationalization: Evidence from MENA and sub‐Saharan African regions

open access: yesEuropean Management Review, EarlyView.
Abstract This study examines the impact of the adoption of nonmarket strategies in domestic markets that drive the internationalization of emerging multinationals (EMNCs) from the MENA and sub‐Saharan African regions. In this study, we consider corporate political activity (CPA) and corporate social responsibility (CSR) of EMNCs and examine their role ...
Nouhaila Ettalibi   +4 more
wiley   +1 more source

Should Firms Avoid Relying on Key Employees? Evidence From Inventors

open access: yesEuropean Financial Management, EarlyView.
ABSTRACT Analysing inventor careers in U.S. public firms, we find that higher inventor‐base concentration enhances corporate innovation productivity in subsequent years, a relationship that remains consistent across various model specifications. Concentration improves the retention of individual inventors and teams, supporting the employee retention ...
Jin Wang
wiley   +1 more source

Cushion hypothesis and credit risk: Islamic versus conventional banks from the MENA region. [PDF]

open access: yesPLoS One
Abdeljawad I   +5 more
europepmc   +1 more source

Two Dimensions of Financial Openness: Gross and Net Effects on Financial Development in the European Union

open access: yesEuropean Financial Management, EarlyView.
ABSTRACT We examine how financial openness (FO) affects financial development in EU countries, distinguishing its size and quality. Gross financial openness, measured by foreign assets and liabilities, reflects international integration and shows an inverted U‐shaped link with development: intermediate levels of openness enhances efficiency, but ...
Hyun‐Jung Nam, Doojin Ryu
wiley   +1 more source

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