Results 1 to 10 of about 3,159 (264)
Islamic marketing – a challenger to the classical marketing canon? [PDF]
Journal of Islamic Marketing, 2013 PurposeThe purpose of this paper is to debate what (if anything) is Islamic marketing? And link developments in this field to the wider marketing paradigm.Design/methodology/approachA phenomenological antipositivist review of key case examples, drawing from 40 years of the authors' collective professional experiences; and field notes investigating ...
Jonathan A J Wilson
exaly +2 more sources
ISLAMIC BANK CUSTOMER LOYALTY: An Analysis of Griffin's Theory and Relevant Research
Ulul Albab, 2022 The study discusses the indicator of customer loyalty of Islamic banks according to Griffin's perspective and several relevant studies. The problems solved in this study are 1) what is the indicator of customer loyalty of Islamic banks according to ...
Rokhmat Subagiyo +4 more
doaj +1 more source
Konsep Manajemen Pemasaran dalam Peningkatan Citra Lembaga Pendidikan
Saliha, 2023 The number of schools in Indonesia is increasing year by year. Competitive competition between educational institutions is unavoidable and needs to be responded to appropriately.
Ahmad Shiroth, Diningrum Citraningsih
doaj +1 more source
Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing [PDF]
Journal of International Business, Economics and Entrepreneurship, 2017 Marketing mix has been the cornerstone of the discipline and dominating marketing early thought. This concept has been the focal point in the development of conventional managerial paradigm with strong adherence to its normative pillars of ‘4 Ps ...
Johari Bin Abdullah
doaj +3 more sources
Digital marketing in Islamic perspective: A literature review
al-Uqud: Journal of Islamic Economics, 2022 Business and trade become an inseparable part of Islamic life. The rapidly growing market in cyberspace is a challenge for business players in the form of goods and services to expand and develop their business strategies, namely in terms of marketing ...
Wahyu Eko Pujianto, Laily Muzdalifah
doaj +1 more source
Islamic Securitization as a Yardstick for Investment in Islamic Capital Markets
International Journal of Service Science, Management, Engineering, and Technology, 2022 The paper shows that Islamic securitization through Sukuk securities is vital in fostering the Islamic capital market. Sukuk investments entail investors and issuers to follow a set of nuanced moral and ethical principles beyond maximizing profit. As measured by social trust, investor trust could be critical in the worldwide Sukuk investment boom ...
Shafiqul Hassan +3 more
openaire +1 more source
Marketing Ethics at Islamic Banks: Principles and Practices
Journal of Islamic Economic Laws, 2021 This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors.
M. Qoshid Al Hadi +2 more
doaj +1 more source
Building the Pesantren Reputation: Implementation of Inbound Marketing
Intelektual, 2023 This study explores Islamic boarding schools' (pesantren) inbound marketing reputation-building, which focuses on content that is relevant, interesting and of high value to influence public perception.
Hasan Baharun +2 more
doaj +1 more source
Human Vaccines & Immunotherapeutics, 2020 This review aims to present the unique considerations for manufacturing and the regulation of new vaccines in Muslim-populated countries such as Malaysia.
Yvonne S. K. Khoo +4 more
doaj +1 more source
Marketing Management of Boarding School in Increasing Community Interest
Nidhomul Haq, 2021 Seeing the phenomenon of competition between Islamic boarding schools with one another, it is hoped that Islamic boarding schools will be smart in competing, namely by applying marketing management in it, so that the community as consumers feel satisfied
Fauziyatul Iffah, Yayuk Fauziyah
doaj +1 more source