Results 231 to 240 of about 1,568 (261)

Islamic Banking Marketing Strategies: A Bibliometric Analysis (2019-2024)

Risma Agistiani, Aisyah Maliha Hasanah, Amelia Putri Meilani, Dwi Puspitasari, Windy Neyya Lestari, Harpa Sugiharti, Fitrina Kurniati   +6 more
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From traditional to Islamic marketing strategies

Education, Business and Society: Contemporary Middle Eastern Issues, 2012
PurposeThe purpose of this paper is to explore the foundations of an Islamic market oriented cultural approach regarding its possible implementation by non‐Muslim firms.Design/methodology/approachThe paper is based on a critical review of existing literature on Islamic marketing and branding.
Laurent Tournois, Isabelle Aoun
exaly   +2 more sources

The significance of partnership as a marketing strategy for Islamic spiritual tourism

Journal of Islamic Marketing, 2014
Purpose– This paper aims to highlight the significance of partnership among stakeholders as a marketing strategy for Islamic spiritual tourism. Partnership as a marketing strategy is studied by interviewing stakeholders on the supply side of Islamic tourism.
Farooq Haq
exaly   +2 more sources

An International Marketing Strategy Perspective on Islamic Marketing

2011
Prokopec, Sonja, Kurdy, Mazen
exaly   +2 more sources

E-Marketing Strategies for Islamic Banking

Journal of Global Information Management, 2018
This article describes how e-marketing is increasingly gaining interest within Islamic businesses. It is important to consider the extent to which it fits comfortably within principle notions of Islam and Sharia law. An Islamic business should ensure that its e-marketing strategy must be devoid of any contentious or exaggerated claims and there must be
Ahmad Roumieh, Lalit Garg, Vipul Gupta, Gurparkash Singh   +3 more
openaire   +1 more source

Islamic marketing mix: is there a role for Islamic-based strategies?

International Journal of Islamic Marketing and Branding, 2018
Development of Islamic marketing as a part of marketing knowledge has urged both academics and practitioners to explore the significance on the theory and practical implication to business and customer. This has been a flourishing new area which has set new boundaries to current marketing practices.
openaire   +1 more source

Is spiritual tourism a new strategy for marketing Islam?

Journal of Islamic Marketing, 2010
PurposeSpiritual tourism has recently been accepted as a growing segment of tourism in business and research circles. The purpose of this paper is to suggest a new dimension in Islamic marketing and investigates spiritual tourism as a new strategy for marketing Islam as a religion.Design/methodology/approachIn this exploratory research, convenient ...
Haq, Farooq., Wong, Ho Yin.
openaire   +1 more source

Islamic Values in Entrepreneurial Marketing Strategy

Entrepreneurial marketing is a process that combines marketing principles with the innovation and creativity of entrepreneurs to create, identify, and exploit market opportunities. In the context of Islam, entrepreneurial marketing should be conducted based on ethical and moral values established by Shariah, including the concepts of Falaḥ ...
Redwan Yasin, Zailin Zainal Ariffin, Hasan Al-Banna Mohamed, Zuhairi Zawawi, Sayuti Ab. Ghani, Jessica Ong Hai Liaw   +5 more
openaire   +1 more source

Marketing Strategy And Comonication Of Islamic Educational Institutions

Responsive: Jurnal Manajemen Pendidikan Islam
This study aims to analyze the marketing strategies and communication practices implemented by Islamic educational institutions to enhance competitiveness and attract public interest. Using a qualitative approach and case study method, the research explores marketing practices in several Islamic schools through observation, in-depth interviews, and ...
null Ansisca, null A. Hanief Zayyadi, null Aishmah Naily Fauziyah, null Choirotul Maghfiroh, null Farosa Nuralinda   +4 more
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DIGITAL MARKETING STRATEGY IN ISLAMIC PERSPECTIVE (Literature Review)

Iqtishaduna : International Conference Proceeding
Citizens may easily look for and obtain the things they require through digital media. As a result, it is clearly essential for businesses to sell items through the concept of digital marketing. Business actors employ Islamic-based digital marketing, particularly as the halal industry increases.
null Hani Humaeriyah, null Nadya Larasati Aghnia, null Rifqi Ali Mubarok, null Eris Sudariswan, null Sapitri Halimatus Sadiah   +4 more
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