Results 121 to 130 of about 328 (180)

Leveraging Explicit Conclusions to Manage Cognitive Load in Social Media Advertising

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT How can advertisers break through the competition for consumers' limited mental bandwidth? Drawing on Prospect Theory and Elaboration Likelihood Model, this research examines how cognitive load shapes consumer responses to sustainability messaging on social media, focusing on ads with explicit versus implicit conclusions.
Matthew Pittman, Sitan Li, Bixuan Sun
wiley   +1 more source

Beyond Reality Avoidance: Unraveling the Paradox of Escapism Through Self‐Monitoring and Autonomy Mechanisms for Consumers' Life Satisfaction

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa   +3 more
wiley   +1 more source

Healer or Human? How Online Physician Reviews Guide Patient Choice

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Online reviews increasingly guide physician choice, yet it remains unclear whether content emphasizing a physician's competence (technical skills) or benevolence (prioritizing patients' welfare over self‐interest) more strongly influences patients' decisions. Integrating a field study of 12,351 physician reviews with two online experiments, we
Shabnam Azimi   +3 more
wiley   +1 more source

Are Academic Executives Greener? Evidence From China

open access: yesManagerial and Decision Economics, EarlyView.
ABSTRACT This paper investigates the impact of executives with academic backgrounds (“academic executives”) on corporate green patents. We find that both the presence of academic executives and the proportion of academic executives have a significantly positive impact on firms' green patents, and this effect is positively associated with the firm's ...
Kai Xing   +4 more
wiley   +1 more source

Different Stakeholders, Different Pathways: How Capacity Profiles Shape Managerial Priorities for Beneficiaries and Staff in Decision‐Making

open access: yesNonprofit Management and Leadership, EarlyView.
ABSTRACT This study investigates how combinations of organizational capacities shape nongovernmental organization (NGO) managers' prioritization of staff and beneficiaries. While stakeholder theory identifies which stakeholders' interests attract attention, it offers limited guidance on how managers ultimately prioritize among stakeholders in decision ...
Robbie Waters Robichau   +2 more
wiley   +1 more source

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