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Cultural Exportation, Digital Distribution, and Penetration of K-Dramas in Turkey
Transnational Marketing Journal, 2021South Korea has pursued a multidimensional public diplomacy strategy in which Korean television exports and capitalization have emerged as a public and commercial cultural diplomacy tool over the last two decades. This article examines the widespread influence of Korean television content, including digital serial delivery, cultural exportation ...
Musa Khan +2 more
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K-drama as a cultural marketing media: Prediction of continuance intention to watch K-dramas
East Asian Journal of Popular CultureKorean television dramas (K-dramas) have become a media promotion of Korean culture to worldwide popularity, in line with the popularity of the Korean culture known as Hallyu. This article aims to explain the continuance intention to watch K-dramas using the extended theory of planned behaviour (TPB), production value and cultivation theory.
Wahyu Rafdinal +5 more
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Journal of Asia-Pacific Pop Culture
Abstract Korean television dramas (K-dramas) have become a defining feature of Hallyu. Despite increasing diversity within South Korean society, however, K-dramas often continue to portray Korea as monoracial, monoethnic, and monocultural.
Hyein Amber Kim +1 more
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Abstract Korean television dramas (K-dramas) have become a defining feature of Hallyu. Despite increasing diversity within South Korean society, however, K-dramas often continue to portray Korea as monoracial, monoethnic, and monocultural.
Hyein Amber Kim +1 more
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Borrowers and Lenders: The Journal of Shakespeare and Appropriation
Shakespeare’s Romeo and Juliet crosses the boundaries of expected gender roles of early modern England. The play’s transgressive potential speaks to our times. This essay examines a popular K-drama, Crash Landing on You (2019-2020) and compares it to the motifs in Romeo and Juliet.
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Shakespeare’s Romeo and Juliet crosses the boundaries of expected gender roles of early modern England. The play’s transgressive potential speaks to our times. This essay examines a popular K-drama, Crash Landing on You (2019-2020) and compares it to the motifs in Romeo and Juliet.
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A semiotic analysis of humor in K-drama memes
PUNCTUM. International Journal of SemioticsThis study is a qualitative semiotic analysis of the humor in 13 representative K-drama memes drawn from a corpus of approximately 200 memes bearing the hashtag #kdramameme. K-dramas are one of the key aspects of the global Korean Wave, and there is a thriving body of memes created by and for the global K-drama fandom.
Riitta-Liisa Valijärvi, Lily Kahn
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Hallyu, K-Drama, cultura e società
2022Premessa- Squid Game è la serie più vista di sempre su Netflix. Almeno, a oggi. I record, si sa, sono fatti per essere infranti, ma fino a questo mo- mento i numeri del Gioco del Calamaro sono impressionanti: 1,6 miliardi di ore viste in tutto il mondo, ovvero tutte e nove le puntate della prima stagione, della durata totale di circa nove ore, viste ...
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Alcohol: K-Dramas, COVID-19, and Long-Term Effects
Asia Pacific Journal of Public Health, 2023Colin, Binns, Wah Yun, Low
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Relationship Between Generation Z and K-drama in Turkey
2023Hallyu culture, known as the Korean Wave, is influential in Turkey as it is all over the world. It is noteworthy that Hallyu culture and the birth of Generation Z coincide with the same years. Generation Z, which differs from other generations especially in terms of access to the internet, thus finds the opportunity to be more closely interested in ...
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