Results 11 to 20 of about 341,909 (211)

BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN

E-Jurnal Manajemen, 2020
Starbucks Coffee dalam menghadapi persaingan harus mampu berkembang dan berinovasi menentukan strategi yang efektif. Salah satunya dengan menggunakan social media marketing yang menarik guna menumbuhkan brand awareness di benak konsumen, sehingga ...
Made wahyu Krisna Upadana, Komang Agus Satria Pramudana   +1 more
doaj   +3 more sources

Determinasi Keputusan Pembelian: Analisis Strategi Pemasaran, Perilaku Konsumen dan Teknologi terhadap Keputusan Pembelian

Dinasti Information and Technology
Artikel ini membahas Determinasi Keputusan Pembelian: Analisis Strategi Pemasaran, Perilaku Konsumen dan Teknologi terhadap Keputusan Pembelian dalam konteks studi pustaka pada bidang Manajemen Strategik. Tujuan penulisan artikel untuk membuat hipotesis tentang hubungan antar variabel yang akan dijadikan dasar dalam penelitian berikutnya.
Ferina Yosi Ramadhani, Hapzi Ali
openaire   +2 more sources

Mempengaruhi Keputusan Pembelian

Jurnal Ekonomi Bisnis dan Akuntansi
This study aims to see how the influence of content marketing and direct marketing on the decision of Trunojoyo Madura University students from Lamongan to buy Hanasui products on the Shopee e-commerce platform. This study uses multiple linear regression analysis and involves 100 respondents who are students of Trunojoyo Madura University from Lamongan
null Siti Nurul Ma’rudloh, null M. Isa Anshori   +1 more
openaire   +2 more sources

BRAND IMAGE MEMEDIASI HUBUNGAN E-COMMERCE DENGAN KEPUTUSAN PEMBELIAN KONSUMEN

E-Jurnal Manajemen, 2020
Pariwisata di Bali berkembang semakin pesat sehingga persaingan penyedia jasa penginapan juga semakin ketat, mulai dari hostel hingga resort mewah. Tujuan dari penelitian ini adalah untuk menjelaskan pengaruh e-commerce terhadap keputusan pembelian, e ...
Ni Kadek Anggi Pratiwi, Ni Wayan Ekawati
doaj   +3 more sources

PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN

E-Jurnal Manajemen, 2019
Tujuan dari penelitian ini untuk menguji peran brand image dalam memediasi pengaruh pengaruh kualitas produk terhadap keputusan pembelian pada produk Miniso di Kota Denpasar.
Ni Made Dwi Sanjiwani, I Gst. A. Kt. Gd. Suasana   +1 more
doaj   +3 more sources

Analisis Pengaruh Faktor Psikologis terhadap Keputusan Konsumen untuk Membeli Berita Tribun Manado di Kota Manado

Aksara, 2021
Jenis penelitian ini adalah penelitian yang dilakukan dengan menggunakan metode Regresi Linier Berganda untuk menjelaskan hubungan langsung dan tidak langsung serta faktor psikologis secara simultan dan parsial dari variabel Motivasi, Persepsi ...
Budi Nurgianto, Fredrik G. Worang, Bode Lumanauw   +2 more
doaj   +1 more source

PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN

Translitera : Jurnal Kajian Komunikasi dan Studi Media, 2020
UD. Kelapa Sari Blitar is an individual company founded by Mr. H. Imam Muhtadi engaged in production. The price level applied by the company affects the quantity sold. In addition, indirectly the price also affects costs, because the quantity sold affects the costs incurred in relation to production efficiency.
Lu’lu Ul Maknunah, Rika Dwi Apriliyaningsih   +1 more
openaire   +2 more sources

Analisis Keputusan Pembelian di Marketplace

MAMEN: Jurnal Manajemen, 2023
This study aims to explain the ANALYSIS OF PURCHASING DECISIONS IN THE MARKETPLACE (Case Study on Students of the Management Study Program, Faculty of Economics and Business, PGRI Semarang University). This type of research is quantitative. The population in this study were students of the Management Study Program, Faculty of Economics and Business ...
null Ulul Azmi, null Efriyani Sumastuti, null Bayu Kurniawan   +2 more
openaire   +1 more source

PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN

J-MACC : Journal of Management and Accounting, 2023
Co-branding is often striven by marketers. There are many advantages of co-branding for a brand that makes many companies do joint branding. This research was conducted with the aim of knowing the effect of co-branding strategy on purchasing decisions.
Lina Budiarti, Rena Feri Wijayanti
openaire   +2 more sources

Pengaruh Promosi Terhadap Keputusan Pembelian

Jurnal Ilmiah Ecobuss, 2020
A place to live is an important requirement for students because where they live they can rest after carrying out the process of learning activities during campus or after doing other activities. For that they need a place to live, whether they choose to live with their family for those who have a family in the city where the college is located or a ...
Muhammad Anasrulloh, Maria Agatha Sri Wdyanti Hastuti   +1 more
openaire   +2 more sources