Results 1 to 10 of about 72,385 (165)
Measuring Purchase‐decision involvement , [PDF]
Management Science Letters, 2014 Nowadays, increasing competition is forcing businesses to pay more attention on customer satisfaction providing strong customer services. Increased competition has also increased marketing activities.
Naser Azad, Amir Hassanjani Roshan
doaj +2 more sources
The Determinants of Purchase Decision
AMAR (Andalas Management Review), 2021 This study aims to analyze the effect of the halal label, product quality, financial literacy and price on purchasing decisions for REVLON lipstick products in Semarang.
Aprih Santoso +2 more
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An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market [PDF]
International Journal of Crowd Science, 2018 Purpose – The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector.
Jalal Rajeh Hanaysha
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International Journal of Information Management Data Insights, 2022 The main aim of this paper was to investigate the effect of four features of social media marketing on the purchase decision of consumers in the fast-food industry.
Jalal Rajeh Hanaysha
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A retentive consumer behavior assessment model of the online purchase decision-making process [PDF]
Heliyon, 2021 Adisorn Leelasantitham
exaly +2 more sources
Jurnal Aplikasi Manajemen, 2023 The purpose of this study is to analyze the level and influence of awareness, trial, preference, devotion and fanaticism of Indomie customers in Jabodetabek.
Dari Aulia Qital +2 more
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Wacana: Jurnal Sosial dan Humaniora, 2023 The rapid development of technology has led to various breakthroughs that affect people's lifestyles and behaviour. One of the products of technological advances is the Food Delivery Application (FDA).
Imam Rizkika +2 more
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The role of family members in family purchase decisions [PDF]
کاوشهای مدیریت بازرگانی, 2020 The family plays an important role in decision making, and who plays the most important role in family purchasing decisions depends on the personality, gender, interests and attitudes of the family.
Abbas Abbasi, Amin Nikbakht
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CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES
International Journal of Management Studies, 2023 This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely,
Muhammad Majid +5 more
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How to Measure the Customer Purchase Decision in Shopee E -Commerce Platform?
Majalah Ilmiah Bijak, 2023 The study aims to pictured out the mediating roles of purchase intention on service quality and application quality to purchase decision. The study objective is the shopee application users with at least 1 year of experience using the application.
Ikramina Larasati Hazrati Havidz +3 more
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