Results 1 to 10 of about 12,946,947 (287)
The hospitality franchise purchase decision making process [PDF]
International Journal of Contemporary Hospitality Management, 2016 Purpose The purpose of this study is to explore the hospitality franchise purchase decision-making process undertaken by franchisees in Macau as an emerging tourism destination and the role of national culture on purchasing a franchise brand and selecting a potential franchisor. Design/methodology/approach Semi-structured in-depth interviews with 18
Levent Altinay +2 more
exaly +12 more sources
Uncertainty avoidance in purchase decision process [PDF]
Marketing (Beograd. 1991), 2018 Due to the lack of knowledge and information consumers are often in a state of uncertainty in the decision-making process. Understanding the source of consumer uncertainty is essential for their better service.
Šapić Srđan +2 more
doaj +2 more sources
THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION [PDF]
Management & Marketing, 2008 The success of the organisational actions is ensured by the permanent dialogue that is hold with the consumer in order to know and anticipate his needs and desires, in order to satisfy them better through the offered goods and services.
Nicoleta CRISTACHE +2 more
doaj +3 more sources
THE INFLUENCE OF FASHION BLOGS IN THE FEMALE CONSUMER PURCHASE DECISION PROCESS
Contextus, 2018 This article aims to analyze how female consumers are influenced by contents published in fashion blogs. To do so, it examines two blogs—Entre Topetes e Vinis, oriented towards the plus size public, and Garotas Estúpidas, of regular fashion—, by ...
Carla Cristine Vianna Nogueira +2 more
doaj +3 more sources
THE ROLE OF WOMEN IN THE PROCESS OF BUYING WHITE GOODS AND AN APPLICATION FOR KAZAKHSTAN
Хабаршысы. Экономика сериясы, 2021 The main purpose of this study is to determine the role of Kazakh women in the purchase process of white goods. We also aimed to reveal the role distribution inside the family.
K. Myrzabekkyzy +2 more
doaj +3 more sources
International Journal of Islamic Thought and Humanities, 2023 This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj +1 more source
Jurnal Keislaman, 2023 This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj +1 more source
Customer Relationship Management in the Purchase Decision Process
Journal of Accounting, Finance and Auditing Studies, 2021 Research methodology: This paper contains theoretical and practical part including literature of various local and foreign authors and scientific publications. Also, the remarks and suggestions given by various local and international authors and organizations, relevant literature and reports, various research articles and other data are critically ...
Krasniqi, Drita +2 more
openaire +2 more sources
Using Social Networks Sites in the Purchasing Decision Process [PDF]
International Journal of E-Business Research, 2014 The rise of Web 2.0 tools and mobile devices means that the image of the traditional consumer has to be replaced with an active, permanently connected, consumer who uses the Internet to find information about brands and to share opinions and shopping experiences with other consumers – a consumer who can be classified as a prosumer (producer + consumer).
Francisco Javier Miranda González +3 more
openaire +5 more sources
The Distribution Channel Preferences in Purchase Decision-Making of Backpacker Hostel Customers
Binus Business Review, 2020 The research aimed to find the correlation between distribution channels to each purchase decision-making process in hostel buying. This research was quantitative research using questionnaires to gather the data from 349 respondents.
Aditia Sovia Pramudita +2 more
doaj +1 more source