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Jurnal Manajemen Stratejik dan Simulasi Bisnis, 2023 This study aims to determine the influence of Brand Awareness, Brand Association, and Lifestyle in the iPhone Purchase Decision Process in Padang City.
Ullya Rahmi Aswin +2 more
doaj +1 more source
Binus Business Review, 2013 Cookie companies are demanded to improve their product quality, product quality is one of the important things. Because with a good product quality, it will deliver purchase intention; with the intention earned by customer, it will also deliver the ...
Muhammad Ari Adriansyah +3 more
doaj +1 more source
What do women like? A quantitative study of the female behavior of sparkling wines consumers
Wine Economics and Policy, 2022 The purpose of this paper is to investigate the purchase process of the sparkling wines female consumers, in order to understand the variables that influence the purchase process of this product.
Miriam de Oliveira Dornelles +2 more
doaj +1 more source
Purchase decision process and information acquisition of zero-energy houses in Japan
Journal of Asian Architecture and Building Engineering, 2023 Compared with traditional houses, zero-energy houses (ZEHs) offer efficient and preferable living environments, e.g., reduced greenhouse gas emissions and lower health risks.
Hitomu Kotani, Kazuyoshi Nakano
doaj +1 more source
INSURANCE SERVICE PURCHASE DECISION-MAKING RATIONALE: EXPERT-BASED EVIDENCE FROM LITHUANIA
Ekonomika, 2013 . This paper deals with the examination of the rationale for insurance service purchase decision making with a focus on Lithuania and its possible implications for both Lithuania and other developing insurance markets.
Aurelija Ulbinaitė +1 more
doaj +1 more source
Decision Process to Purchase Electric Vehicles in Bogota
Revista científica Pensamiento y Gestión, 2021 Con el ánimo de comprender las motivaciones de los compradores de vehículos eléctricos en Colombia, el objetivo principal de este trabajo consiste en describir el proceso de decisión de compra que siguieron los propietarios de vehículos eléctricos Renault Twizy en Bogotá, para su adquisición.
Christian Acevedo-Navas +1 more
openaire +2 more sources
The Influence of the Marketing Mix on the Purchase Decision of Indihome PT. Telkom in Bogor City
Majalah Ilmiah Bijak, 2021 This research was conducted to determine the effect of the marketing mix on the purchasing decision of IndiHome PT. Telkom in Bogor City. The variables of this study consisted of independent variables, namely product, price, location and promotion, while
Ina Herlawati +2 more
doaj +1 more source
The Mediating Role of Customer Trust in Affecting the Relationship between Online Shopping Factors and Customer Purchase Decision [PDF]
Journal of Information Technology Management, 2021 Buying online is a trend especially for young customers aged less than 30 years old. A lot of studies have been conducted to investigate this phenomenon but hitherto no cohesive model has been established.
Abdul Kadir Othman
doaj +1 more source
Research in Hospitality Management, 2023 Restaurant clientele have a task of making critical decisions concerning their choices of food and drinks. The decision-making process involves, firstly, the selection of the restaurant in which to have a meal and, secondly, the selection of food items ...
Simon O. Were
doaj +1 more source
AN ANALYSIS ON THE DECISION MODEL OF SMART PLUS INSURANCE PRODUCT PURCHASE
Indonesian Journal of Business and Entrepreneurship, 2016 The purposes of this study were 1) to analyze the decision model of Smart Plus insurance product purchase and 2) to determine the criteria, sub-criteria, and alternative priorities in Smart Plus purchase decision model.
Fitry Primadona +2 more
doaj +1 more source