Results 21 to 30 of about 49,804 (259)
The Mediating Role of Customer Trust in Affecting the Relationship between Online Shopping Factors and Customer Purchase Decision [PDF]
Journal of Information Technology Management, 2021 Buying online is a trend especially for young customers aged less than 30 years old. A lot of studies have been conducted to investigate this phenomenon but hitherto no cohesive model has been established.
Abdul Kadir Othman
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The Influence of the Marketing Mix on the Purchase Decision of Indihome PT. Telkom in Bogor City
Majalah Ilmiah Bijak, 2021 This research was conducted to determine the effect of the marketing mix on the purchasing decision of IndiHome PT. Telkom in Bogor City. The variables of this study consisted of independent variables, namely product, price, location and promotion, while
Ina Herlawati +2 more
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INSURANCE SERVICE PURCHASE DECISION-MAKING RATIONALE: EXPERT-BASED EVIDENCE FROM LITHUANIA
Ekonomika, 2013 . This paper deals with the examination of the rationale for insurance service purchase decision making with a focus on Lithuania and its possible implications for both Lithuania and other developing insurance markets.
Aurelija Ulbinaitė +1 more
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Research in Hospitality Management, 2023 Restaurant clientele have a task of making critical decisions concerning their choices of food and drinks. The decision-making process involves, firstly, the selection of the restaurant in which to have a meal and, secondly, the selection of food items ...
Simon O. Were
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Importance of Country-of-Origin on Different Product Categories Purchase Decision
Marketing of Scientific and Research Organizations, 2017 Country of origin is an important factor in product evaluation process as well as for purchase decision. Its importance depends on the amount of information consumers have about the product and product category.
Krupka Zoran, Arežina Darija
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AN ANALYSIS ON THE DECISION MODEL OF SMART PLUS INSURANCE PRODUCT PURCHASE
Indonesian Journal of Business and Entrepreneurship, 2016 The purposes of this study were 1) to analyze the decision model of Smart Plus insurance product purchase and 2) to determine the criteria, sub-criteria, and alternative priorities in Smart Plus purchase decision model.
Fitry Primadona +2 more
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INFLUENCE OF CHILDREN IN REAL ESTATE FAMILY PURCHASE DECISION-MAKING CONTEXT [PDF]
Trakia Journal of Sciences, 2020 Purpose: Children play a significant role as active participants in different markets through their own spending power. They are also able to exert considerable influence – explicit or implicit - over other family members’ consumer behavior.
I. Kancheva
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Decision Process to Purchase Electric Vehicles in Bogota
Revista científica Pensamiento y Gestión, 2021 Con el ánimo de comprender las motivaciones de los compradores de vehículos eléctricos en Colombia, el objetivo principal de este trabajo consiste en describir el proceso de decisión de compra que siguieron los propietarios de vehículos eléctricos Renault Twizy en Bogotá, para su adquisición.
Christian Acevedo-Navas +1 more
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Jurnal Aplikasi Manajemen, 2022 Social media has revolutionized the traditional marketing paradigm, where traditional marketing communication is usually regarded as a one-way relationship between service providers and consumers.
Deandra Vidyanata
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ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN SEPEDA MOTOR PADA MAHASISWA SE-MALANG RAYA
Jurnal Ekonomi Modernisasi, 2010 The development of motor vehicle industries especially motorcycle industries is an interesting phenomenon. Since the economic of Indonesia was declined, motorcyle industries indicated the improvment of sales.
Asna Asna
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