Results 31 to 40 of about 4,574,287 (255)
How to Measure the Customer Purchase Decision in Shopee E -Commerce Platform?
Majalah Ilmiah Bijak, 2023 The study aims to pictured out the mediating roles of purchase intention on service quality and application quality to purchase decision. The study objective is the shopee application users with at least 1 year of experience using the application.
Ikramina Larasati Hazrati Havidz +3 more
doaj +1 more source
Philippine Social Science Journal, 2021 In the automotive industry, the consumer purchase decision is the most important aspect of the company's life cycle because it can affect profitability, especially for Honda CBR 150R.
Ponta Dewa Saktiawan, Soni Harsono
doaj +1 more source
ERP Correlates of Simulated Purchase Decisions [PDF]
Frontiers in Neuroscience, 2016 Decision making in economic context is an everyday activity but its neuronal correlates are poorly understood. The present study aimed at investigating the electrophysiological brain activity during simulated purchase decisions of technical products for a lower or higher price relative to a mean price estimated in a pilot study.
Patrick Darius Gajewski +4 more
openaire +3 more sources
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi, 2021 This study aims to identify factors influencing purchase intention in affecting purchase decision of e-commerce customers in Greater Jakarta. This research employs survey by distributing questionnaires to 300 respondents in Greater Jakarta aged between ...
Farida Komalasari +2 more
semanticscholar +1 more source
Antecedents of the importance of price in purchase decisions [PDF]
Revista de Administração de Empresas, 2011 This paper analyses the commercial and socio-demographic antecedents of the importance of price in buyers' decisions. The study uses ordinal regression in order to analyze the data obtained from a random sample of consumers of frequently purchased products; these consumers were surveyed in different stores.
Rosa Diaz, Isabel Maria +1 more
openaire +6 more sources
Brand image mediation of product quality and electronic word of mouth on purchase decision
International Research Journal of Management IT and Social Sciences, 2022 The practical implication that can be given from the findings of this study is that this study can be used as a basic model to evaluate the Samsung smartphone company's strategy for product quality, eWOM, brand image, and consumer purchase decisions ...
A. Saraswati, I. G. A. K. Giantari
semanticscholar +1 more source
SOCIAL MEDIA INFLUENCER, BRAND AWARENESS, AND PURCHASE DECISION AMONG GENERATION Z IN SURABAYA
, 2021 Many restaurants and cafes used Social Media Influencer (SMI) services to promote their products/ services. The three dimensions of SMI included reach, relevance, and resonance; and these can influence brand awareness and purchase decision of Generation ...
Fransisca Andreani +2 more
semanticscholar +1 more source
Factors Influencing Purchase Decision of Chinese Consumer under Live Streaming E-Commerce Model
Journal of Small Business and Entrepreneurship Development, 2021 Since 2016, livestreaming e-commerce model has become a breakthrough in the transformation of traditional Chinese e-commerce by virtue of its superior capacity of traffic conversion.
Sumas Wongsunopparat, Binmei Deng
semanticscholar +1 more source
International Journal of Review Management Business and Entrepreneurship (RMBE), 2021 Haroo Table is an online bakery shop in Surabaya. Haroo Table’s promotional activities turns out is not enough to make company become the first choice because of competitors that has higher brand awareness. The purpose of this research is to find out the
Angelyn Angelyn, D. Kodrat
semanticscholar +1 more source
Influencing factors on consumers purchase decision of smartphones in Lagos State, Nigeria [PDF]
, 2023 Despite accounting for one-sixth of the global population, Africa's use of mobile technology applications is minimal compared to other rapidly expanding nations.
Elochukwu, Ozala John +2 more
core +1 more source