Results 51 to 60 of about 4,574,287 (255)

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP)

open access: yesJurnal Riset Manajemen Sains Indonesia, 2015
The purpose of this research are, to know the description of purchase decision, brand image and product quality of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image toward purchase decision of consumen of ...
Mohamad Rizan   +2 more
doaj   +1 more source

Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia)

open access: yes, 2021
Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world.
Dr. Rudresh Pandey   +9 more
semanticscholar   +1 more source

The Influence of Halal Label and Product Quality on the Purchasing Decision Process of Wardah Cosmetics by Using Brand Image as an Intervening Variable

open access: yesInternational Journal of Islamic Thought and Humanities, 2023
This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj   +1 more source

Neurophysiological correlates of purchase decision-making

open access: yesBiological Psychology, 2021
Economic decisions are characterized by their uncertainty and the lack of explicit feedback that indicates the correctness of decisions at the time they are made. Nevertheless, very little is known about the neural mechanisms involved in this process.
Alí Diez, Ítalo   +1 more
openaire   +3 more sources

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

open access: yesSustainability, 2020
Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers’ purchase decisions regarding green products using a survey ...
Md. Nekmahmud, Mária Fekete-Farkas
semanticscholar   +1 more source

PURCHASE DECISION AFFECTS, PRICE, PRODUCT QUALITY AND WORD OF MOUTH

open access: yesInternational Journal of Economic, Technology and Social Sciences (Injects), 2021
This study aims to identify and analyze the effect of product quality, price and word of mouth on the purchasing decision of Milkita Candy. This study uses marketing management theory with variables (product quality), (price), (word of mouth) and ...
Muhammad Arif, I. Siregar
semanticscholar   +1 more source

Importance of Country-of-Origin on Different Product Categories Purchase Decision [PDF]

open access: yes, 2017
Country of origin is an important factor in product evaluation process as well as for purchase decision. Its importance depends on the amount of information consumers have about the product and product category.
Krupka Zoran, Arežina Darija
core   +1 more source

Pengaruh Label Halal dan Kualitas Produk Terhadap Proses Keputusan Pembelian Kosmetik Merek Wardah dengan Menggunakan Brand Image Sebagai Variabel Intervening

open access: yesJurnal Keislaman, 2023
This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj   +1 more source

Understanding what drives the purchase decision in pension and investment products [PDF]

open access: yes, 2009
The aims of this paper are to first seek an understanding of consumer decision-making when purchasing pension and investment products, and second to ascertain how this decision-making affects the consumer's choice of distribution route.
Gough, Orla   +3 more
core   +1 more source

The Effect of Suitabillity of Product Description and Service Quality on Purchase Decisions on the Tokopedia Marketplace

open access: yesMajalah Ilmiah Bijak, 2022
This study aims to analyze the effect of suitability of product description and service quality on purchasing decisions on the Tokopedia marketplace.
Fika Narulita, Junaidi Gafar
doaj   +1 more source

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