Results 71 to 80 of about 4,574,287 (255)
, 2020 Technological developments are so rapid to bring impact and influence to all areas of life without exception e-commerce. Recent advances in web-based technologies and applications lead to the emergence of new developments that affect electronic trading ...
Goldianus Solangius Mbete +1 more
semanticscholar +1 more source
Peran Keterlibatan Konsumen dalam Pembelian Aksesori Fotografi
Binus Business Review, 2012 Nowadays Consumer Involvement, in the midst of business competition, becomes an interesting topic to discuss. The level of consumer involvement can be based on the value and the needs felt by the consumers themselves.
Retno Dewanti +2 more
doaj +1 more source
The impact of purchase goal on wine purchase decisions
International Journal of Wine Business Research, 2018 Purpose This paper aims to examine the impact of purchasing occasion on product value indicators for a selection of Australian and New Zealand branded wines, as evaluated by consumers. Value indicators were defined as conspicuous or inconspicuous. Conspicuous indicators include corporate advertising, such as the vineyard, region or brand, and are ...
Angela R. Dobele +2 more
openaire +2 more sources
Effects of Packaging on Consumers’ Purchasing Decisions [PDF]
International Journal of Trend in Scientific Research and Development, 2017 This research work is an empirical study to examine the effects of product packaging on consumers purchasing decisions and to investigate whether there is a significant relationship between packaging and brand image. Descriptive survey research was adopted through the use of a four point likert, scale questionnaire to collect data from sample of 217 ...
Sabitu Owotutu Olalekan +1 more
openaire +2 more sources
Tweenagers influence on purchase decision-making: A gender role orientation (GRO) perspective [PDF]
, 2005 This study examines the influence of children aged 10-12 at different stages of purchase decisions and the effect of gender role orientation on a child's involvement.
Tinson, Julie, Nancarrow, Clive
core
Ethical Dimensions in Clothing Purchase [PDF]
, 2009 It is widely reported that consumer interest in environmental and ethical issues is growing. Evidence suggests that ethical considerations are now impacting on a broad range of consumption decisions.
Bray, Jeffery P.
core
Consumers’ purchase decisions and employer image
Journal of Retailing and Consumer Services, 2020 A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer.
Rybaczewska, Maria +2 more
openaire +3 more sources
Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision
Journal of Public Value and Administration Insights, 2019 The purpose of this study was to examine the impact of brand awareness and social media content marketing on the consumer purchase decision. The data for this research was collected through an online questionnaire.
Sinoka Ansari +3 more
semanticscholar +1 more source
Brand Image Among The Purchase Decision Determinants [PDF]
, 2020 The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision.
Andrianto, Novan +1 more
core +1 more source
Pengaruh Dimensi Ekuitas Merek Terhadap Keputusan Pembelian Produk Pencuci Mulut (mouthwash)
Jurnal Manajemen, 2018 The purpose of this study is to determine the partial effect of brand awareness, brand association, perceived quality and brand loyalty on purchase decision in Betadine mouthwash.
Dudi Permana
doaj +1 more source