Results 61 to 70 of about 4,574,287 (255)

THE DECISION MAKING FOR RICE CONSUMER PURCHASE THE DECISION-MAKING BY THE CUSTOMER IN PURCHASING OF RICE

open access: yesInternational Journal of Multidisciplinary Research and Literature, 2023
Especially for rice consumers, the demand for rice is based on a need, desire and ability. In addition to having a decision-making process for buying rice, introducing the need for information seeking, evaluating alternatives, purchasing process and post-purchase behavior.
Yuli Purbaningsih   +5 more
openaire   +1 more source

PRODUCT QUALITY AND BRAND IMAGE TOWARDS CUSTOMERS' SATISFACTION THROUGH PURCHASE DECISION OF WARDAH COSMETIC PRODUCTS IN SURABAYA

open access: yes, 2021
This study aims to determine and examine the effect of product quality on purchasing decisions, the influence of brand image on purchasing decisions, the influence of purchasing decisions on customer satisfaction, the effect of product quality on ...
Ernesto Jose Tjahjono   +2 more
semanticscholar   +1 more source

The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [PDF]

open access: yesکاوش‌های مدیریت بازرگانی, 2022
Introduction: In digital shopping, numerous factors influence the consumers’ purchase decision. Among them, information literacy plays a key role. In this regard, the current study aims to develop a model of how information literacy affects the consumers’
Afrin Shirzadi   +2 more
doaj   +1 more source

PERAN HARGA DAN PENAWARAN CASHBACK TERHADAP KEPUTUSAN PEMBELIAN GO-FOOD DENGAN MENGGUNAKAN PEMBAYARAN DIGITAL GOPAY

open access: yesJournal of Management Small and Medium Enterprises (SME's), 2022
This study aims to explore the role of price and cashback offer on Go-Food purchase decision by using Gopay digital payment feature found in Gojek application.
Dewi Sri Woelandari Pantjolo Giningroem   +2 more
doaj   +1 more source

The dynamics of reshoring decisions and the role of purchasing [PDF]

open access: yesInternational Journal of Production Research, 2019
Reshoring is a reversal of offshoring decisions and is increasing in business practice. There is limited understanding of how different drivers relate to different reshoring decisions.
A. Moretto, A. Patrucco, C. Harland
openaire   +1 more source

PENGARUH BEAUTY VLOGGER DAN BRAND IMAGE TERHADAP PURCHASE DECISION MELALUI PURCHASE INTENTION [PDF]

open access: yes, 2020
Tujuan dari penelitian ini adalah untuk mendeskripsikan (1) pengaruh beauty vlogger terhadap purchase intention (2) pengaruh brand image terhadap purchase intention (3) pengaruh beauty vlogger terhadap purchase decision(4) pengaruh brand image terhadap ...
Welsa, Henny   +5 more
core   +2 more sources

Analysis toward purchase decision determinant factors

open access: yesAsian Management and Business Review, 2021
The problem with this research is that there is a tendency to decrease demand for Hemart brand cooking oil in 2018-2019. This makes it a challenge for the Hemart cooking oil product distributor company to find out the factors that influence the decline ...
Aprih Santoso, Audi Redha Sispradana
doaj   +1 more source

The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia

open access: yesSHS Web of Conferences, 2020
Cosmetics industry growth development in Indonesia was improving up to 20 % or four times compared to national economy growth. The cosmetics industry was one of the leading sectors.
L. Dewi, Natasya Edyanto, H. Siagian
semanticscholar   +1 more source

THE ROLE OF SOCIAL MEDIA IN CUSTOMER PURCHASE DECISIONS THROUGH MARKETING MANAGEMENT AMONG TIKTOK SHOP USERS IN INDONESIA (2025)

open access: yesManajemen Bisnis
This study aims to describe the condition of social media, marketing management, and purchase decision, analyze the influence of social media on purchase decision, analyze the influence of social media on marketing management, analyze the influence of ...
Irfan Irfan
doaj   +1 more source

Peran Minat Pembelian Konsumen sebagai Mediasi Kualitas Produkterhadap Keputusan Pembelian pada Perusahaan Kue

open access: yesBinus Business Review, 2013
Cookie companies are demanded to improve their product quality, product quality is one of the important things. Because with a good product quality, it will deliver purchase intention; with the intention earned by customer, it will also deliver the ...
Muhammad Ari Adriansyah   +3 more
doaj   +1 more source

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