Results 41 to 50 of about 4,574,287 (255)
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences, 2021 This study aims to determine the effect of product innovation and Brand Image on Consumer Purchase Decisions of OPPO Smartphone Products in South Tangerang City.
A. Yusuf
semanticscholar +1 more source
The Influence of Product Quality and Price on Purchase Decisions
Almana: Jurnal Manajemen dan Bisnis, 2022 Purchase decisions are actions taken by consumers to buy products by carrying out existing considerations, including how product quality and price. Therefore, both have a significant role in influencing Purchase Decisions.
Rizky Ferrari Oktavian, Henky Wahyudi
doaj +1 more source
THE ROLE OF PURCHASE INTENTION ON MEDIATING THE RELATIONSHIP OF E-WOM AND E-WOM CREDIBILITY TO PURCHASE DECISION [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 The aim of this study is explaining the impact of E-WOM (e-WOM) and e-WOM credibility towards purchase decision, with purchase intention as a mediator variable.
Arta I G.S., Yasa N.N.K.
doaj +1 more source
The Effect of Perceived Quality, Brand Image, and Price Perception on Purchase Decision
, 2021 This study aims to determine the influence of perceived quality, brand image, and price perception on the decision to purchase airline tickets online at traveloka.com customers.
Misbahul Anwar, Dodi Andrean
semanticscholar +1 more source
Jurnal Manajemen & Agribisnis, 2021 Organic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy
Khairiyah Kamilah +3 more
doaj +1 more source
The Effect of Instagram Social Media Exposure on Purchase Decision
ETTISAL : Journal of Communication, 2021 This study aims to determine whether there is an effect of social media exposure from the @byooteofficial Instagram account on purchase decisions made by followers and to find out the magnitude of the influence.
A. Michelle, D. Susilo
semanticscholar +1 more source
The Impact of Social Media Marketing on Purchase Decision through Customer Experience: An Empirical Study on Skin and Hair Care Products in Egypt [PDF]
المجلة العربية للإدارةThe purpose of this research is to empirically investigate the relationship between Social Media Marketing (SMM) and purchase decision with mediation role of customer experience in the Egyptian skin and hair care products. The objectives of this research
Khaled Gad
doaj +1 more source
Aspects Influencing Purchasing Decision, Based on Fashion Purchasing Attitudes
EUROPEAN RESEARCH STUDIES JOURNAL, 2022 DESIGN/METHODOLOGY/APPROACH: In order to verify this hypothesis, quantitative research was carried out on a representative group of people purchasing clothes. Data were gathered in Poland.
Spychalska-Wojtkiewicz, Monika +2 more
openaire +2 more sources
, 2021 This study aims to determine the effect of multi-channel marketing and discount / saving value on purchasing decisions through clients' buying interest in advertising services provided by Medcom.id.
Nasikhul Amin Al Hafizi, Hapzi Ali
semanticscholar +1 more source
Family and life insurance purchase decision-making: The significance of personal values [PDF]
, 2023 Over the decades, considerable studies have established the connection between values and their relevance to consumer behaviors. However, there needs to be more research on how values impact decision-making roles within the family.
Raja Yusof, Raja Nerina +3 more
core +1 more source