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Neurophysiological correlates of purchase decision-making
Economic decisions are characterized by their uncertainty and the lack of explicit feedback that indicates the correctness of decisions at the time they are made. Nevertheless, very little is known about the neural mechanisms involved in this process.
Alí Diez, Ítalo +1 more
openaire +3 more sources
Munculnya isu pencemaran lingkungan menuntut masyarakat menjadi semakin pandai menentukan pilihannya dalam mengonsumsi produk-produk yang aman terhadap lingkungan.
Yolanda Averina Rayon +1 more
doaj +1 more source
This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj +1 more source
Home buyers' purchase decision framework for Klang Valley, Malaysia [PDF]
To solve the property overhang issues in Malaysian housing market, housing developers require answers and solutions for housing attributes and services to increase their sales.
Mang, Jie Sheng
core
This study aims to analyze the effect of suitability of product description and service quality on purchasing decisions on the Tokopedia marketplace.
Fika Narulita, Junaidi Gafar
doaj +1 more source
This study aims to explore the role of price and cashback offer on Go-Food purchase decision by using Gopay digital payment feature found in Gojek application.
Dewi Sri Woelandari Pantjolo Giningroem +2 more
doaj +1 more source
The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [PDF]
Introduction: In digital shopping, numerous factors influence the consumers’ purchase decision. Among them, information literacy plays a key role. In this regard, the current study aims to develop a model of how information literacy affects the consumers’
Afrin Shirzadi +2 more
doaj +1 more source
Consumers’ purchase decisions and employer image
A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer.
Rybaczewska, Maria +2 more
openaire +3 more sources
Analysis toward purchase decision determinant factors
The problem with this research is that there is a tendency to decrease demand for Hemart brand cooking oil in 2018-2019. This makes it a challenge for the Hemart cooking oil product distributor company to find out the factors that influence the decline ...
Aprih Santoso, Audi Redha Sispradana
doaj +1 more source
Cookie companies are demanded to improve their product quality, product quality is one of the important things. Because with a good product quality, it will deliver purchase intention; with the intention earned by customer, it will also deliver the ...
Muhammad Ari Adriansyah +3 more
doaj +1 more source

