Results 21 to 30 of about 3,218,405 (297)

Aspects Influencing Purchasing Decision, Based on Fashion Purchasing Attitudes

open access: yesEUROPEAN RESEARCH STUDIES JOURNAL, 2022
DESIGN/METHODOLOGY/APPROACH: In order to verify this hypothesis, quantitative research was carried out on a representative group of people purchasing clothes. Data were gathered in Poland.
Spychalska-Wojtkiewicz, Monika   +2 more
openaire   +2 more sources

The Impact of Social Media Marketing on Purchase Decision through Customer Experience: An Empirical Study on Skin and Hair Care Products in Egypt [PDF]

open access: yesالمجلة العربية للإدارة
The purpose of this research is to empirically investigate the relationship between Social Media Marketing (SMM) and purchase decision with mediation role of customer experience in the Egyptian skin and hair care products. The objectives of this research
Khaled Gad
doaj   +1 more source

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP)

open access: yesJurnal Riset Manajemen Sains Indonesia, 2015
The purpose of this research are, to know the description of purchase decision, brand image and product quality of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image toward purchase decision of consumen of ...
Mohamad Rizan   +2 more
doaj   +1 more source

THE DECISION MAKING FOR RICE CONSUMER PURCHASE THE DECISION-MAKING BY THE CUSTOMER IN PURCHASING OF RICE

open access: yesInternational Journal of Multidisciplinary Research and Literature, 2023
Especially for rice consumers, the demand for rice is based on a need, desire and ability. In addition to having a decision-making process for buying rice, introducing the need for information seeking, evaluating alternatives, purchasing process and post-purchase behavior.
Yuli Purbaningsih   +5 more
openaire   +1 more source

Neurophysiological correlates of purchase decision-making

open access: yesBiological Psychology, 2021
Economic decisions are characterized by their uncertainty and the lack of explicit feedback that indicates the correctness of decisions at the time they are made. Nevertheless, very little is known about the neural mechanisms involved in this process.
Alí Diez, Ítalo   +1 more
openaire   +3 more sources

The Influence of Halal Label and Product Quality on the Purchasing Decision Process of Wardah Cosmetics by Using Brand Image as an Intervening Variable

open access: yesInternational Journal of Islamic Thought and Humanities, 2023
This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj   +1 more source

Measuring Influence in Organizational Purchase Decisions [PDF]

open access: yesJournal of Marketing Research, 1982
The authors report findings bearing on the reliability of measures used in industrial marketing research surveys to identify the structure of buying groups. Results obtained in a pilot study of the purchase of lithographic plates by small printing firms reveal a lack of consensus about purchase influence between pairs of informants from the same ...
Silk, Alvin J., Kalwani, Manohar U.
openaire   +2 more sources

Pengaruh Label Halal dan Kualitas Produk Terhadap Proses Keputusan Pembelian Kosmetik Merek Wardah dengan Menggunakan Brand Image Sebagai Variabel Intervening

open access: yesJurnal Keislaman, 2023
This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj   +1 more source

The conceptual framework of housing purchase decision-making process

open access: yes, 2021
Buying a housing property is exciting because it marks the beginning of a whole new chapter. Before start looking for a house, it is very important to understand the intention of buying a housing property, whether it is as an investment or for self ...
Ahmad, Nobaya   +2 more
core   +1 more source

The Effect of Suitabillity of Product Description and Service Quality on Purchase Decisions on the Tokopedia Marketplace

open access: yesMajalah Ilmiah Bijak, 2022
This study aims to analyze the effect of suitability of product description and service quality on purchasing decisions on the Tokopedia marketplace.
Fika Narulita, Junaidi Gafar
doaj   +1 more source

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