Results 21 to 30 of about 72,484 (264)

The Influence of Halal Label and Product Quality on the Purchasing Decision Process of Wardah Cosmetics by Using Brand Image as an Intervening Variable

open access: yesInternational Journal of Islamic Thought and Humanities, 2023
This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj   +1 more source

Neurophysiological correlates of purchase decision-making

open access: yesBiological Psychology, 2021
Economic decisions are characterized by their uncertainty and the lack of explicit feedback that indicates the correctness of decisions at the time they are made. Nevertheless, very little is known about the neural mechanisms involved in this process.
Alí Diez, Ítalo   +1 more
openaire   +3 more sources

Pengaruh Label Halal dan Kualitas Produk Terhadap Proses Keputusan Pembelian Kosmetik Merek Wardah dengan Menggunakan Brand Image Sebagai Variabel Intervening

open access: yesJurnal Keislaman, 2023
This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj   +1 more source

The Effect of Suitabillity of Product Description and Service Quality on Purchase Decisions on the Tokopedia Marketplace

open access: yesMajalah Ilmiah Bijak, 2022
This study aims to analyze the effect of suitability of product description and service quality on purchasing decisions on the Tokopedia marketplace.
Fika Narulita, Junaidi Gafar
doaj   +1 more source

THE DECISION MAKING FOR RICE CONSUMER PURCHASE THE DECISION-MAKING BY THE CUSTOMER IN PURCHASING OF RICE

open access: yesInternational Journal of Multidisciplinary Research and Literature, 2023
Especially for rice consumers, the demand for rice is based on a need, desire and ability. In addition to having a decision-making process for buying rice, introducing the need for information seeking, evaluating alternatives, purchasing process and post-purchase behavior.
Yuli Purbaningsih   +5 more
openaire   +1 more source

Measuring Influence in Organizational Purchase Decisions [PDF]

open access: yesJournal of Marketing Research, 1982
The authors report findings bearing on the reliability of measures used in industrial marketing research surveys to identify the structure of buying groups. Results obtained in a pilot study of the purchase of lithographic plates by small printing firms reveal a lack of consensus about purchase influence between pairs of informants from the same ...
Silk, Alvin J., Kalwani, Manohar U.
openaire   +2 more sources

PERAN HARGA DAN PENAWARAN CASHBACK TERHADAP KEPUTUSAN PEMBELIAN GO-FOOD DENGAN MENGGUNAKAN PEMBAYARAN DIGITAL GOPAY

open access: yesJournal of Management Small and Medium Enterprises (SME's), 2022
This study aims to explore the role of price and cashback offer on Go-Food purchase decision by using Gopay digital payment feature found in Gojek application.
Dewi Sri Woelandari Pantjolo Giningroem   +2 more
doaj   +1 more source

The dynamics of reshoring decisions and the role of purchasing [PDF]

open access: yesInternational Journal of Production Research, 2019
Reshoring is a reversal of offshoring decisions and is increasing in business practice. There is limited understanding of how different drivers relate to different reshoring decisions.
A. Moretto, A. Patrucco, C. Harland
openaire   +1 more source

THE ROLE OF SOCIAL MEDIA IN CUSTOMER PURCHASE DECISIONS THROUGH MARKETING MANAGEMENT AMONG TIKTOK SHOP USERS IN INDONESIA (2025)

open access: yesManajemen Bisnis
This study aims to describe the condition of social media, marketing management, and purchase decision, analyze the influence of social media on purchase decision, analyze the influence of social media on marketing management, analyze the influence of ...
Irfan Irfan
doaj   +1 more source

Peran Minat Pembelian Konsumen sebagai Mediasi Kualitas Produkterhadap Keputusan Pembelian pada Perusahaan Kue

open access: yesBinus Business Review, 2013
Cookie companies are demanded to improve their product quality, product quality is one of the important things. Because with a good product quality, it will deliver purchase intention; with the intention earned by customer, it will also deliver the ...
Muhammad Ari Adriansyah   +3 more
doaj   +1 more source

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