Results 21 to 30 of about 4,574,287 (255)
THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION
Jurnal Aplikasi Manajemen, 2023 Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop.
Syamsul Bachri +4 more
semanticscholar +1 more source
Jurnal Aplikasi Manajemen, 2023 The purpose of this study is to analyze the level and influence of awareness, trial, preference, devotion and fanaticism of Indomie customers in Jabodetabek.
Dari Aulia Qital +2 more
doaj +1 more source
Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways
Journal of Business Ethics, 2022 Artificial intelligence (AI) has dramatically changed the way organizations communicate, understand, and interact with their potential consumers. In the context of this trend, the ethical considerations of advertising when applying AI should be the core ...
W. Rodgers, Tam V. Nguyen
semanticscholar +1 more source
Wacana: Jurnal Sosial dan Humaniora, 2023 The rapid development of technology has led to various breakthroughs that affect people's lifestyles and behaviour. One of the products of technological advances is the Food Delivery Application (FDA).
Imam Rizkika +2 more
doaj +1 more source
Consumer Trust as the Antecedent of Online Consumer Purchase Decision
Inf., 2021 The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and ...
Anas Hidayat +3 more
semanticscholar +1 more source
The conceptual framework of housing purchase decision-making process [PDF]
, 2021 Buying a housing property is exciting because it marks the beginning of a whole new chapter. Before start looking for a house, it is very important to understand the intention of buying a housing property, whether it is as an investment or for self ...
Ahmad, Nobaya +2 more
core +1 more source
THE INFLUENCE OF BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE DECISION
International Journal of Business Management and Economic Review, 2022 The purchase decision is a stage in the decision-making process where consumers actually buy. For this reason, companies are required to focus on implementing sales strategies on their products so that the products produced can provide benefits and have ...
I. G. Rihayana +3 more
semanticscholar +1 more source
The role of family members in family purchase decisions [PDF]
کاوشهای مدیریت بازرگانی, 2020 The family plays an important role in decision making, and who plays the most important role in family purchasing decisions depends on the personality, gender, interests and attitudes of the family.
Abbas Abbasi, Amin Nikbakht
doaj +1 more source
CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES
International Journal of Management Studies, 2023 This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely,
Muhammad Majid +5 more
doaj +1 more source
International Journal of Data and Network Science, 2022 Purchasing decisions on the Traveloka application has experienced a significant decline since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel restrictions have resulted in a decline in Traveloka's brand image.
A. Asnawati +3 more
semanticscholar +1 more source