Results 11 to 20 of about 4,574,287 (255)
A retentive consumer behavior assessment model of the online purchase decision-making process [PDF]
Heliyon, 2021 Nowadays, most shoppers use e-business online platforms. However, consumer behaviors need to be studied in terms of satisfaction and the intention to purchase and re-purchase according to the online shopping process because online shopping platforms ...
Adisorn Leelasantitham
exaly +3 more sources
International Journal of Information Management Data Insights, 2022 The main aim of this paper was to investigate the effect of four features of social media marketing on the purchase decision of consumers in the fast-food industry.
Jalal Rajeh Hanaysha
doaj +4 more sources
An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market [PDF]
International Journal of Crowd Science, 2018 Purpose – The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector.
Jalal Rajeh Hanaysha
doaj +4 more sources
Measuring Purchase‐decision involvement , [PDF]
Management Science Letters, 2014 Nowadays, increasing competition is forcing businesses to pay more attention on customer satisfaction providing strong customer services. Increased competition has also increased marketing activities.
Naser Azad, Amir Hassanjani Roshan
doaj +2 more sources
Factors Influencing Housing Purchase Decision [PDF]
International Journal of Academic Research in Business and Social Sciences, 2021 House is among the essentials for human beings, which also functions as a protection and sustenance for household living. Although awning a “dream home” is the most desired life goal of individuals, it takes various aspects into account.
Mohammad Mujaheed Hassan +2 more
semanticscholar +3 more sources
The Determinants of Purchase Decision
AMAR (Andalas Management Review), 2021 This study aims to analyze the effect of the halal label, product quality, financial literacy and price on purchasing decisions for REVLON lipstick products in Semarang.
Aprih Santoso +2 more
doaj +2 more sources
Frontiers in Psychology, 2022 Although related studies have examined the impact of different images of artificial intelligence products on consumer evaluation, exploring the impact on consumer purchase decisions from the perspective of algorithmic decision autonomy remains under ...
Yuejiao Fan, Xianggang Liu
doaj +3 more sources
Frontiers in Psychology, 2020 This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce.
George Lazaroiu +2 more
exaly +2 more sources
GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION
MIX: Jurnal Ilmiah Manajemen, 2020 This study aims to determine how much influence green marketing toward consumers’ purchase decision mediated by brand image of Ades mineral water in Jabodetabek. The type of research used in this study is descriptive with a quantitative approach.
Genoveva Genoveva, Dian Ridho Samukti
doaj +2 more sources
Purchase decision-making is modulated by vestibular stimulation. [PDF]
Front Behav Neurosci, 2014 Purchases are driven by consumers’ product preferences and price considerations. Using caloric vestibular stimulation (CVS), we investigated the role of vestibular-affective circuits in purchase decision-making.
Preuss N, Mast FW, Hasler G.
europepmc +3 more sources