Results 11 to 20 of about 72,484 (264)
ERP Correlates of Simulated Purchase Decisions [PDF]
Frontiers in Neuroscience, 2016 Decision making in economic context is an everyday activity but its neuronal correlates are poorly understood. The present study aimed at investigating the electrophysiological brain activity during simulated purchase decisions of technical products for a lower or higher price relative to a mean price estimated in a pilot study.
Patrick Darius Gajewski +4 more
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Philippine Social Science Journal, 2021 In the automotive industry, the consumer purchase decision is the most important aspect of the company's life cycle because it can affect profitability, especially for Honda CBR 150R.
Ponta Dewa Saktiawan, Soni Harsono
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Antecedents of the importance of price in purchase decisions [PDF]
Revista de Administração de Empresas, 2011 This paper analyses the commercial and socio-demographic antecedents of the importance of price in buyers' decisions. The study uses ordinal regression in order to analyze the data obtained from a random sample of consumers of frequently purchased products; these consumers were surveyed in different stores.
Rosa Diaz, Isabel Maria +1 more
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Frontiers in Psychology, 2022 Although related studies have examined the impact of different images of artificial intelligence products on consumer evaluation, exploring the impact on consumer purchase decisions from the perspective of algorithmic decision autonomy remains under ...
Yuejiao Fan, Xianggang Liu
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The Influence of Product Quality and Price on Purchase Decisions
Almana: Jurnal Manajemen dan Bisnis, 2022 Purchase decisions are actions taken by consumers to buy products by carrying out existing considerations, including how product quality and price. Therefore, both have a significant role in influencing Purchase Decisions.
Rizky Ferrari Oktavian, Henky Wahyudi
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THE ROLE OF PURCHASE INTENTION ON MEDIATING THE RELATIONSHIP OF E-WOM AND E-WOM CREDIBILITY TO PURCHASE DECISION [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 The aim of this study is explaining the impact of E-WOM (e-WOM) and e-WOM credibility towards purchase decision, with purchase intention as a mediator variable.
Arta I G.S., Yasa N.N.K.
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Aspects Influencing Purchasing Decision, Based on Fashion Purchasing Attitudes
EUROPEAN RESEARCH STUDIES JOURNAL, 2022 DESIGN/METHODOLOGY/APPROACH: In order to verify this hypothesis, quantitative research was carried out on a representative group of people purchasing clothes. Data were gathered in Poland.
Spychalska-Wojtkiewicz, Monika +2 more
openaire +2 more sources
The Impact of Social Media Marketing on Purchase Decision through Customer Experience: An Empirical Study on Skin and Hair Care Products in Egypt [PDF]
المجلة العربية للإدارةThe purpose of this research is to empirically investigate the relationship between Social Media Marketing (SMM) and purchase decision with mediation role of customer experience in the Egyptian skin and hair care products. The objectives of this research
Khaled Gad
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Jurnal Manajemen & Agribisnis, 2021 Organic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy
Khairiyah Kamilah +3 more
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Jurnal Riset Manajemen Sains Indonesia, 2015 The purpose of this research are, to know the description of purchase decision, brand image and product quality of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image toward purchase decision of consumen of ...
Mohamad Rizan +2 more
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