Results 91 to 100 of about 4,574,287 (255)
Purchase Decision pada Marketplace dengan Purchase Intention sebagai Mediator [PDF]
Focus of this research is to see how brand image, social media marketing, easiness, price and e-service quality affect the purchase decision of goods in the marketplace mediated by purchase intention in Batam City.
Fauzi, Erika Gustian, Kesumahati, Erilia
core +2 more sources
An Exploratory Study into the Factors Impeding Ethical Consumption [PDF]
, 2010 Although consumers are increasingly engaged with ethical factors when forming opinions about products and making purchase decisions, recent studies have highlighted significant differences between consumers’ intentions to consume ethically, and their ...
Jeffery Bray +5 more
core +1 more source
Factors Effecting Phone Brand’s Purchase Decision, Mediated By Purchase Intention
At-Tadbir: Jurnal Ilmiah ManajemenAs the global market continues to change dynamically, smartphone brands industry constantly developing and innoovate new features to fulfill the market demands.
Yandi Suprapto +2 more
doaj +1 more source
A multi-attribute model of Japanese consumer's purchase intention for GM foods
Agricultural Economics (AGRICECON), 2010 This study illustrates that consumers' GM food purchase decision is determined by a set of correlated variables. The interrelationship among the GM food purchase decision determinants is examined conceptually and empirically with a multi-attribute model,
Renee B. KIM
doaj +1 more source
, 2020 The important usage of social media as highly interactive platforms of communications is bound to change the way companies approach marketing. Many previous studies conclude that social media has proven to be a key factor in creating brand awareness ...
Fajar Ardiansyah, E. Sarwoko
semanticscholar +1 more source
Consumer purchase decision: factors that influence impulsive purchasing
Revista Brasileira de Marketing, 2020 Objective: The aim of this study was to identify whether spending self-control and long-term orientation influence impulsive buying behavior, and also to understand the variables that may cause individuals to decrease impulsivity.Method: A quantitative survey was carried out to gather data regarding how individuals think and what they consider when ...
Lehmann, Thayná Aparecida +2 more
openaire +3 more sources
CUSTOMER PERSPECTIVE ON PURCHASE DECISION HALAL PRODUCTS [PDF]
, 2022 The purpose of this study were knowing the effect of brand awareness, religiousity, halal marketing on purchase decision halal products. This study were asosiative research. The populations of this study were all muslim society in Indonesia.
Yuniwati +3 more
core +1 more source
THE MEDIATING ROLE OF PURCHASE INTENTION ON PURCHASE DECISIONS
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative EconomyAbstract: The development of the creative economy in Malang City is supported by the emergence of local culinary businesses such as Kanenakan, which utilize digital technology in their marketing activities. The culinary sector is one of the most in-demand subsectors of the creative economy today, due to its potential to drive innovation and local ...
Nur Laili Fikriah, Nazwa Nur Amani
openaire +1 more source
The Effect of Halal Foods Awareness on Purchase Decision with Religiosity as a Moderating Variable
Journal of Economics Research and Social Sciences, 2020 This study aims to examine and explain the effect of halal foods awareness on purchase decision with religiosity as a moderating variable. The sample in this study is Muslims consumers in Indonesia and Thailand.
Inar Anggaraini
semanticscholar +1 more source