ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN SEPEDA MOTOR PADA MAHASISWA SE-MALANG RAYA
Jurnal Ekonomi Modernisasi, 2010 The development of motor vehicle industries especially motorcycle industries is an interesting phenomenon. Since the economic of Indonesia was declined, motorcyle industries indicated the improvment of sales.
Asna Asna
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The evaluation of traditional communication channels and its impact on purchase decision
, 2020 Article history: Received: November 4, 2019 Received in revised format: November 29 2019 Accepted: December 12, 2019 Available online: December 14, 2019 This research aims at evaluating the traditional communication channels, and the possible impact that
Sahar Mustafa, G. Al-Abdallah
semanticscholar +1 more source
Mapping customer journeys in multichannel decision-making [PDF]
, 2014 This study is focused on multi-channel shopping, which refers to the integration of various channels in the consumer decision-making process. The term was coined in the early 2000s to signify the integration of offline and online shopping channels.
Charoensuksai, Nipawan, Wolny, Julia
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European Journal of Business and Management Research, 2019 This study aims to analyze the effect of perceived ease of use and perceived usefulness on consumer attitudes and the impact on purchase decision at PT Tokopedia in Jabodetabek. Population in this study is the entire PT Tokopedia consumers in Jabodetabek,
F. Gunawan, M. Ali, A. Nugroho
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The Path to Purchase during Shopping [PDF]
Increasingly shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The experiential view of shopping takes a far more holistic approach to the consumption process, right from involvement to post purchase usage.
Krishnaswamy Gopi, Sinha, Piyush Kumar
core
Can Augmented Reality Influence Consumer Responses? An Experiential Hierarchy Model Perspective
Jurnal Manajemen Teori dan TerapanObjective: This study aims to examine how the key characteristics of Augmented Reality (AR) affect consumers’ psychological responses and purchase intention.
Deandra Vidyanata +2 more
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Music purchase behaviour : the effect of emotional loyalty on intention to purchase. [PDF]
, 2006 This paper explores the influence of emotional loyalty on music purchase behaviour. Specifically, it examines whether emotional attachment to an artist's music influences loyalty\ud to that artist, and how emotional loyalty influences a consumer's ...
Sarri, Rhys, Drennan, Judy
core
On the motivating impact of price and online recommendations at the point of online purchase [PDF]
, 2011 This is the post-print version of the Article. The official published version can be accessed from the link below - Copyright @ 2011 ElsevierDo online recommendations have the same motivating impact as price at the point of online purchase?
Ghinea, G +3 more
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Consumers' purchase decision in the context of western imported food products: Empirical evidence from Pakistan. [PDF]
Heliyon, 2023 Bukhari F +7 more
europepmc +1 more source
PENGARUH DIGITAL MARKETING TERHADAP ONLINE PURCHASE DECISION PADA PLATFORM BELANJA ONLINE SHOPEE
, 2020 Pemanfaatan teknologi telah mendorong pertumbuhan bisnis karena berbagai informasi yang dapat disajikan melalui hubungan jarak jauh. E-commerce adalah salah satu kemajuan teknologi informasi, dimana suatu sistem melayani pembeli secara online melalui ...
Reminta Lumban Batu +3 more
semanticscholar +1 more source