Results 121 to 130 of about 4,574,287 (255)

Age-induced decision shrinkage, another avenue to repeat purchase: the example of new automobiles [PDF]

open access: yes
The literature from psychology and gerontology suggests that older persons have reduced cognitive abilities, and an increased risk aversion. On this basis, we predict that their decision process will be shrunk, in three manners: a smaller consideration ...
LAMBERT-PANDRAUD, Raphaelle   +1 more
core  

Impact of Online Product Reviews on Purchasing Decisions

open access: yesProceedings of the 12th International Conference on Web Information Systems and Technologies, 2016
Online consumer reviews, product and services recommendations and peer opinions play an increasingly growing role in the customer’s decision making process. The various online product review and recommendation platforms differ in their objectives, function and characteristics.
Efthymios Constantinides   +1 more
openaire   +1 more source

Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas

open access: yesJurnal Ilmiah Manajemen dan Bisnis, 2018
The reciprocal of WOM (word of mouth) & switching cost into  purchasing and loyality. The purpose of research  The affect WOM  and switching cost of the decision to purchase & loyalty; The affect  the decision to purchase of loyalty .
Iha Haryani Hatta, Setiarini Setiarini
doaj   +1 more source

A Strategic Household Purchase: Consumer House Buying Behavior [PDF]

open access: yes
The aim of this study is to examine consumer house-buying behavior from the consumers’ perspective. In view of the existing literature exploring consumer decision making, the purpose of this research was threefold: (a) to propose a conceptual model of ...
Irena Vida, Mateja Kos Koklic
core  

Visual communication elements in fresh milk labels: Investigating purchase decision-making processes in Australia [PDF]

open access: yes, 2016
This thesis is focused on the importance of packaging design for fresh milk in Australia. The purpose of this research is to investigate the relationship between visual communication elements in milk package labels, their related marketing strategies ...
Safiabadi, Nazanin
core  

The impact of ewom and perceived quality on purchase intention and purchase decision [PDF]

open access: yes, 2023
The purpose of this research is to determine the effect of EWOM and Perceived Quality on Purchase Intention and Purchase Decision of Somethinc in Samarinda the type of data used in this research is quantitative data by using primary data and ...
Astuti, Nabila Puji   +1 more
core   +1 more source

THE DECISION OF WHEN TO BUY A FREQUENTLY PURCHASED GOOD: A MULTI-PERIOD PROBIT MODEL [PDF]

open access: yes
Increased availability of scanner-based panel data has enabled researchers to better understand nondurable commodity purchase dynamics. In this study, we focus on one component of the purchase process--when to buy.
Dong, Diansheng, Gould, Brian W.
core   +1 more source

PENGARUH KUALITAS PRODUK, KETERSEDIAAN PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK LULUR MANDI SUMBER AYU DI JAKARTA

open access: yesMIX: Jurnal Ilmiah Manajemen, 2015
: This study aims to analyze the effect of product quality, product availability and lifestyle on purchase decision. Sumber Ayu Body Scrub was taken as a case study. This research is descriptive quantitative in nature.
Charles Victor B. Saragih
doaj  

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