Results 131 to 140 of about 4,574,287 (255)
Uncertainty avoidance in purchase decision process [PDF]
Marketing (Beograd. 1991), 2018 Due to the lack of knowledge and information consumers are often in a state of uncertainty in the decision-making process. Understanding the source of consumer uncertainty is essential for their better service.
Šapić Srđan +2 more
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Not Too Much and Not Too Little: Information Processing for a Good Purchase Decision. [PDF]
Front Psychol, 2021 Vogrincic-Haselbacher C +8 more
europepmc +1 more source
How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology [PDF]
In this paper I review the evidence from marketing and psychology literature about the purchase behavior of consumers. I concentrate on the characteristics of the choice process, choice of the external information source and nature of the information ...
Babutsidze, Zakaria
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The Effect of Reviewer Profile Photo on Purchase Decision: Evidence from Event-Related Potentials. [PDF]
Adv Cogn Psychol, 2021 Tang X, Song Z.
europepmc +1 more source
Journal of Management Small and Medium Enterprises (SME's)This study analyzes the role of social media marketing activities in influencing purchase intention and purchase decision for XYZ Coffee, with brand trust, brand attitude, and customer engagement acting as mediating variables. A quantitative explanatory
Haferta Devanof, Kurniawati Kurniawati
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Gender Differences in Transnational Brand Purchase Decision Toward Mixed Culture and Original Culture Advertisements: An fNIRS Study. [PDF]
Front Psychol, 2021 Duan L, Ai H, Yang L, Xu L, Xu P.
europepmc +1 more source
Car Purchase Decision Using the 2-Part Decision Model [PDF]
, 2001 In the modem society, automobiles are ubiquitous, and they are the personal transportation of choice. An average consumer in the advanced economy makes a car purchase decision every few years, and the financial outlay for such a purchase consumes a large
Boonbutra, Ravee +5 more
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PELAYANAN MRT JAKARTA: FAKTOR-FAKTOR YANG MEMENGARUHI CONSUMER PURCHASE DECISION [PDF]
, 2020 Indah Silmiya, 2020; MRT Jakarta Services: Factors Influencing Consumer Purchase Decision. Thesis, Jakarta: S1 Management Study Program, Faculty of Economics, State University of Jakarta, Advisory Team: Agung Kresnamurti Rivai P., S.T, M.M. & Rahmi, S.
SILMIYA, INDAH
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Influence of brand differential on motivation to conform and manufacturer versus store brand purchase intention [PDF]
International Journal of Business Science and Applied Management, 2014 Relationships and characteristics that influence consumers’ purchase decision between store brand and manufacturer brand product offerings have emerged as an interesting and practical area of research.
Tran, E. +4 more
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Expert Journal of Marketing, 2019 Purchase decision is a decision to choose one from two or more alternative options. It can be assumed that all behaviors are deliberately based on the desire that are produced when consumers consciously and rationally choose one of the alternative ...
Anak Agung Ngurah Gede SADIARTHA +1 more
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