Results 271 to 280 of about 1,689,886 (311)

Value co-creation through knowledge exchange in franchising

Journal of Services Marketing, 2014
Purpose– This paper proposes a knowledge-exchange framework for value co-creation in franchise network.Design/methodology/approach– This conceptual study integrates literature on franchising, knowledge based view of the firm, absorptive capacity, and service dominant logic to propose a theoretical framework for value co-creation in franchising using ...
Paswan, Audhesh K., D'Souza, Derrick, Rajamma, Rajasree K.   +2 more
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Measuring the performance of customer knowledge co-creation

2012 IEEE International Conference on Management of Innovation & Technology (ICMIT), 2012
Customer knowledge that is co-created with the customer offers mutual perceived value for the company and its customer. Many papers discuss the benefits, the process, and the success factors of customer knowledge co-creation, but only a few that discuss the unitary system.
Tanika D Sofianti, Kadarsah Suryadi, Rajesri Govindaraju, Budhi Prihartono   +3 more
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Cultural Knowledge Co-creation on Social Networking Paradigm

2011 Second International Conference on Culture and Computing, 2011
Since 2006, by the Ministry of Culture, there was an effort in creating cultural portal. Each provincial cultural office was assigned to survey and report any cultural practice according to a designed template. The technological potential of each office was so different and most of them had to relied on the local system developer and service provider ...
Virach Sornlertlamvanich, Thatsanee Charoenporn   +1 more
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Customer knowledge sharing, creativity and value co-creation

International Journal of Contemporary Hospitality Management, 2018
PurposeThis paper aims to improve understanding of co-creation by focusing on customer knowledge sharing (CKS), which is something that can be influenced by organizational relationship orientation (ORO), employee adaptiveness (EA) and customer expertise (CE), and that influences employee creativity (EC) and customer-perceived economic value (CEV ...
Xin-Hua Guan, Lishan Xie, Tzung-Cheng Huan   +2 more
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Co-creation of Knowledge

2018
Who do we believe? Who do we trust? How does this affect the co-creation of tourism knowledge? Knowledge can be embodied, situated, authorised, and differently experienced during fieldwork with the co-creation of knowledge being rooted in a logic of inter-subjectivity.
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Knowledge-Based Marketing: Fostering Innovation through Marketing Knowledge Co-Creation

2013
’In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge’ (Nonaka, 1991, p. 96). This statement was the starting point of Ikujiro Nonaka’s seminal article on the knowledge—creating company in 1991.
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Co-Creation of Competence Knowledge [PDF]

Within the activities of the strategic project KNOW US were performed analyses and described business models of the small and medium-sized enterprises (SMEs) in the five sectors of the economy across the border of Slovenia and Italy. The sectors involved are: tourism, transport and storage, furniture manufacturing, construction, and agriculture.
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Knowledge Co-creation Through Eye-Tracking in Tourism

2020
The intention of this manuscript will be to discuss the role of eye-tracking studies in knowledge co-creation for tourism experiences. The designation of touristic information services is dependent on the feedback coming from tourists, and currently, the most objective method for deriving tourist information can be argued as eye-tracking.
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Multi-stakeholder Knowledge Sharing and Brand Co-creation

2018
Brands have evolved from a product-centric approach to a new perspective where multiple stakeholders interact and form relationships to co-create various aspects of brands (e.g., new products and/or services, value, meaning or identity) (Gyrd-Jones & Kornum, 2013; Ind et al., 2017; von Wallpach et al., 2017). From this perspective, co-creation is a
Markovic, Stefan, von Wallpach, Sylvia, Gyrd-Jones, Richard   +2 more
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Transdisciplinarity: Co-Creation of Knowledge for the Future

2014
When envisioning a future for a community, region, or nation, it is essential to ask: when, where, and for whom is the future? Who sets the criteria for a desirable future? What scientific knowledge is needed? Addressing these questions involves a transdisciplinary process to manage complex, contextual problems.
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