Results 171 to 180 of about 4,355,838 (283)

The Past, Present, and Future of Customer Knowledge Management: A Review and Research Agenda

open access: yesKnowledge and Process Management, EarlyView.
ABSTRACT We develop and present a framework for research in customer knowledge management (CKM) that synthesizes insights from a comprehensive literature review spanning 2000 to 2024. This framework highlights the determinants, impacts, and moderators shaping CKM and its role in contemporary organizations.
Victoria Y. Ourzik
wiley   +1 more source

The Tasty Side of Numbers: How Vowel Type Influences Taste Perceptions for Numerical Brand Names

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Numerical brand names are commonly used in food marketing yet underexplored for their sensory impact. Relying on processing fluency theory, across four studies, including an IAT (n = 149), a quantitative and qualitative lexical analysis of professional wine tasting notes (n = 695), an online study (n = 306), and archival consumer wine ratings (
Nathalie Spielmann, Diego Vega
wiley   +1 more source

Assembling Engagement With Autonomy and Language ‐ A Neuroscientific Case Study With Digital Companions

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study addresses the need to understand human engagement with empathic Generative Artificial Intelligence (GenAI) digital companions (DC), as these systems increasingly fulfil social and emotional roles in daily life. Motivated by the rapid adoption of DC technologies and their potential to reshape human–AI relationships, the study applies
Aitor Ezker‐Galech   +3 more
wiley   +1 more source

Market Interviews in Shared Traumatic Reality: A Trauma‐Informed, Co‐Constructed Framework

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Qualitative market interviews may become trauma‐sensitive when ordinary questions about consumption, work, finance, mobility, identity, professional continuity, or institutional trust intersect with displacement, insecurity, loss, or ongoing threat.
Nataliia Kochkina   +3 more
wiley   +1 more source

Beyond Reality Avoidance: Unraveling the Paradox of Escapism Through Self‐Monitoring and Autonomy Mechanisms for Consumers' Life Satisfaction

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa   +3 more
wiley   +1 more source

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