Results 1 to 10 of about 26,055,410 (298)

Library marketing, the National Electronic Library, library pedagogy

Библиосфера, 2015
Stages of marketing development in general and library marketing in particular are considered. Prospects of library marketing development in Russia depend on the National Electronic Library project and the concept 3.0 of marketing.
A. V. Sokolov
doaj   +2 more sources

THE ROLE OF DIGITAL MARKETING IN THE MANAGEMENT OF LIBRARY INFORMATION RESOURCES [PDF]

Akademičnij Oglâd, 2022
The development dynamics of the digital marketing system in the management of the information resources of libraries in the digital environment, which is widely explained in the article, reflects the main characteristics of modern libraries.
Nadir Ismayilov, Sevda Khalafova
doaj   +1 more source

Using Marketing Technologies to Increase User Engagement on Library’s Social Media Pages

Библиосфера, 2021
A significant portion of the online activities of a modern man is associated with the space of social media, where his need to demonstrate his competence, to be recognized by other users, and to possess information is realized.
A. E. Rykhtorova
doaj   +1 more source

Beyond Psssst! Der Film der ZHAW Hochschulbibliothek

Bibliothek, 2022
„Sie glauben, Bibliotheken sind total veraltet, seit es das Internet gibt? Na, dann passen Sie mal auf!“ So beginnt der aktuelle Film1 über die Hochschulbibliothek der ZHAW2 (im Folgenden HSB genannt), der seit dem Herbstsemester 2020 an allen ...
Meyer Kälin Margrit
doaj   +1 more source

Social madia in academic libraries: a swot analysis

Знак: проблемное поле медиаобразования, 2021
Social media offers libraries new ways to communicate, identify, and satisfy the information needs of library users. Although social media has several benefits, some challenges might be associated with its use.
Duong Thi Phuong Chi
doaj   +1 more source

Marketing and health libraries [PDF]

Health Information & Libraries Journal, 2004
AbstractAim:  To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries.Methods:  A review was carried out of literature relating to health libraries using lisa, cinahl, bni and Google.Results:  Marketing is seen as a strategic management activity aimed at developing customer relationships.
openaire   +2 more sources

Marketing Strategy In Surabaya City Archieves And Library

Record and Library Journal, 2016
Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an asneeded basis to staff, management,
Fahriyah Fahriyah
doaj   +1 more source

Marketing Strategy In Surabaya City Archieves And Library

Record and Library Journal, 2018
Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility.
Fahriyah Fahriyah
doaj   +1 more source

Marketing to Libraries [PDF]

The Serials Librarian, 1993
L'experience de l'editeur R.R. Bowker, heritier de pres de deux cent ans d'experience d'edition scientifique a un echelon national et international et qui adapte aujourd'hui sa strategie de commercialisation aux changements qui affectent le monde des ...
openaire   +1 more source

Marketing to Get Better Mileage from Your Resource

Bilgi Dünyası, 2006
The article gives us an insight in marketing in the library. It shows why marketing is necessary and how the competition is growing even in our surroundings.
Zuzana Helinsky
doaj   +1 more source