Results 11 to 20 of about 26,055,410 (298)
Library and Information Research, 2020 In order to attract more non-medical staff, the Sir Thomas Browne Library at the Norfolk and Norwich Hospital decided to create a marketing campaign called “Love Your Library.” The campaign sought to make non-medical staff aware of the library’s many services and materials available to them.
Looney, Richard
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Creating a Marketing Plan with a Marketing Team of One
Marketing Libraries Journal, 2018 For librarians with little or no marketing experience, marketing plans can be daunting and overwhelming. However, they are not as difficult as they may seem.
Carrie Girton
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Using library impact data to inform student marketing campaigns [PDF]
, 2015 This article uses an evidenced based approach using the finding of the Library Impact Data Project to help market library resources to students at the University of Huddersfield.
McGuinn, Kate +2 more
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Библиосфера, 2022 An important factor for not only development, but existence of the library, is its work to attract the audience, for which varieties of marketing technologies are used. However, the larger and more diverse the library audience becomes, the more difficult
A. E. Rykhtorova
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A partnership between academic and public librarians: “What the Health” workshop series
Journal of the Medical Library Association, 2019 Background: Public librarians are in a unique position to assist the general public with health information inquiries. However, public librarians might not have the training, detailed knowledge, and confidence to provide high-quality health information ...
Jessica A. Koos +3 more
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An Historical Overview of Marketing in U.S. Libraries: From Dana to Digital [PDF]
Marketing Libraries Journal, 2019 This paper explores the past and present of library marketing in the United States. While library marketing’s foundations were established by John Cotton Dana more than a century ago, not every library is up-to-speed in its knowledge or practice.
Kathy Dempsey
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Marketing Library and Information Resources and Services Using Social Media Platforms: The Security Question [PDF]
, 2023 Several social media platforms have emerged and revolutionised how library resources and services are marketed today. So many libraries have adopted the use of many of these media platforms for their library organizations.
Kaku, David, Adadu, Mary
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Marketing Library Services in Academic Libraries
, 2023 The library professionals are plays a very big role and marketing the library services for increasing the customer usage in academic libraries. This paper is to discuss the marketing library services in academic libraries.
Thangiah, Raja, S, Baalachandran
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Application of concept of services marketing in digital library [PDF]
, 2006 This paper discusses the application of conventional concept of services marketing in digital library in modern era. The aim of this study to attempt to correlate marketing as a concept to the provision of digital library services.
Sahu, Ashok Kumar +1 more
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PEMASARAN JASA INFORMASI Dl PERPUSTAKAAN
Baca: Jurnal Dokumentasi dan Informasi, 2012 In general, marketing relates with distributing the real products such as products with have profit oriented. Marketing is important not only for business, but also for non-profit oriented institution or organization like library.
Noorika Retno Widuri
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