Results 251 to 260 of about 26,055,410 (298)
Some of the next articles are maybe not open access.
Relationship Marketing in a Hospital Library
Medical Reference Services Quarterly, 2005This article explores relationship marketing as adopted by staff of the Forbes Medical Library at The Children's Hospital in Denver. It provides a broad overview of relationship marketing along with its applications in libraries, and a description of how the library staff has used specific relationships with different hospital groups to enhance library
Amanda L, Enyeart, Debbie, Weaver
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Marketing the Hospital Library
Medical Reference Services Quarterly, 2005Many librarians do not see themselves as marketers, but marketing is an essential role for hospital librarians. Library work involves education, and there are parallels between marketing and education as described in this article. It is incumbent upon hospital librarians actively to pursue ways of reminding their customers about library services.
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Aslib Proceedings, 1987
I have a confession to make. I wrote a paper, The marketing of libraries, which turned out to be a poor man's Blaise Cronin. My sin was not to ask the elementary questions of the Aslib request for my presence — namely: ‘What, when, where and why?’ Had I done so I would have got to ‘Why’ and saved myself some hours of writing and research.
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I have a confession to make. I wrote a paper, The marketing of libraries, which turned out to be a poor man's Blaise Cronin. My sin was not to ask the elementary questions of the Aslib request for my presence — namely: ‘What, when, where and why?’ Had I done so I would have got to ‘Why’ and saved myself some hours of writing and research.
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Library Management, 1989
At a time when librarians are faced with greater and more diverse community needs, coupled with changes in technology and available resources, the development of a marketing approach should result in increased objectivity and responsiveness to individual needs.
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At a time when librarians are faced with greater and more diverse community needs, coupled with changes in technology and available resources, the development of a marketing approach should result in increased objectivity and responsiveness to individual needs.
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Library Review, 2013
Ned Potter, London, Facet Publishing, 2012, 218 pp, £49.95 (soft cover), ISBN 978-1-85604-806-4 (available from Inbooks) Because this reviewer had seen The library marketing toolkit promoted on var...
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Ned Potter, London, Facet Publishing, 2012, 218 pp, £49.95 (soft cover), ISBN 978-1-85604-806-4 (available from Inbooks) Because this reviewer had seen The library marketing toolkit promoted on var...
+4 more sources
E-Marketing for Libraries [PDF]
, 2013 These days advertorials, microsites, social networks, blogging and viral videos are just some manifestations of promoting libraries. E-marketing brings opportunities for libraries to connect whith their target groups. Different publications show how library users are esenciatially digital citizens and with e-marketing it is possible to connect with the
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2012
Library marketing is a relatively new concept in Librarianship in this part of the globe; therefore, this chapter looks at what librarians think about Library marketing in terms of the new terminology, such as the use of customers instead of patrons to address their user; by explaining the paradigm shift from the orthodox librarianship to the modern ...
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Library marketing is a relatively new concept in Librarianship in this part of the globe; therefore, this chapter looks at what librarians think about Library marketing in terms of the new terminology, such as the use of customers instead of patrons to address their user; by explaining the paradigm shift from the orthodox librarianship to the modern ...
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Journal of the Australian Library and Information Association, 2021
If this reviewer were to sum this book up in one sentence, it would be this: 315 pages of pure gold that should be required foundation reading for everyone in the profession.Librarians can get caug...
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If this reviewer were to sum this book up in one sentence, it would be this: 315 pages of pure gold that should be required foundation reading for everyone in the profession.Librarians can get caug...
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Marketing Academic Digital Library
2004Academic digital library should consider applying modern marketing theory as the significant change in resource form and service means in recent years. Marketing in academic digital library can be regarded as a process of understanding, stimulating and meeting the needs of its users.
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