Results 261 to 270 of about 26,055,410 (298)
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Library Statistics for Marketing
IFLA Journal, 2001Les statistiques de bibliotheques sont souvent critiquees pour leur forme traditionnelle et leur focalisation sur le budget et fourniture de ressources. L'article montre comment la nouvelle generation de statistiques de bibliotheques innovantes s'oriente vers les propos du marketing ainsi que sur l'evaluation de l'effet des services sur les ...
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Public Services Quarterly, 2013
Ask any academic librarian if marketing their library and its services is an important task, and the answer will most likely be a resounding “yes!” Particularly in economically troubled times, libr...
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Ask any academic librarian if marketing their library and its services is an important task, and the answer will most likely be a resounding “yes!” Particularly in economically troubled times, libr...
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MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES
2006Australian academic libraries have been considered essential to educational and research endeavours and have relied on institutional financial support for their continuing operations. However, change is in the air. Students are paying increasing percentages of the costs of their education and direct public funding from government is shrinking as a ...
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Marketing Communications for Libraries
Public Library Quarterly, 1984This is the second in a series of articles exploring fundamental issues concerning thc application of marketing concepts and skills to public libraries. This article deals with communications, including the role of staff and volunteers. Future articles will discuss positioning and pricing.
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Marketing Strategies for Libraries
Library Management, 1983Library services face many problems at the present time: problems to do with funding and priorities which lead to questions about how we can change and where our future lies. These questions concern the library's relationship with its external environment — its strategy. Such a strategic focus is one which all library managers would do well to develop.
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The mutations of marketing and libraries
IFLA Journal, 2011We live in a conflict-ridden time. No one can be sure to remain unaffected. As a result, all institutions have to communicate their right to exist. This applies to major enterprises as well as to libraries. Integrated marketing offers all of the tools needed for presenting their unique selling propositions (USP).
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