Results 61 to 70 of about 34,893 (115)

Evaluating 360-degree virtual reality live streaming for remote workplace inspections: a cross-sectional pilot study. [PDF]

Environ Occup Health Pract
Ando H, Kurosaki S, Akiyama Y, Matsugaki R, Ogami A.   +4 more
europepmc   +1 more source

From mobile phone screen to taste buds: A study on the impact of Douyin live streaming E-service scenarios on Durian consumer trust and purchase intention. [PDF]

PLoS One
Xu X, Rosli A, Alwie A, Sharkawi I, Wu Y.   +4 more
europepmc   +1 more source

Narrative strategies in live-streaming commerce: host storytelling, immersion, and impulse buying. [PDF]

Front Psychol
Wang M, Zhang W, Li Y.
europepmc   +1 more source

Conditional trust pathways in live-streaming commerce: how consumer motivation influences responses to human and AI anchors. [PDF]

Front Psychol
Lin Y, Zou Y, Wang X.
europepmc   +1 more source

Effects of anchor characteristics and product attributes on consumer purchase decisions in live streaming sales: evidence from an eye-tracking study. [PDF]

Sci Rep
Jun M, Xiaohong Z, Ding Y, Lyu W, Zhang WG, Shen C, Xu BX.   +6 more
europepmc   +1 more source

Cooperation mode selection and information sharing in a live streaming e-commerce supply chain with traffic data investment. [PDF]

PLoS One
Wang H, Zhu A, Yu L, Mu D, Meng Z.
europepmc   +1 more source

An AI-Driven Multimodal Sensor Fusion Framework for Fraud Perception in Short-Video and Live-Streaming Platforms. [PDF]

Sensors (Basel)
Zhao R, Zhang X, Yang J, Li H, Lu Z, Xu W, Li M.   +6 more
europepmc   +1 more source

The interactive impact of social interaction and product involvement on customer stickiness in the context of live streaming e-commerce. [PDF]

Front Psychol
Tian L, Hai Y, Wang S, Ma GB, Pillalamarri S.   +4 more
europepmc   +1 more source

Understanding Chinese Consumers' Purchase Resistance in Virtual Live Streaming Rooms: The Role of Negative Anthropomorphism Disconfirmation and Service Guarantees. [PDF]

Behav Sci (Basel)
Qin F, Li L, Mi J.
europepmc   +1 more source

Omnichannel pricing and inventory strategies considering live streaming selling: A data-driven distributionally robust optimization approach. [PDF]

PLoS One
Mou Y, Zhou H, Yang X, Guan Z.
europepmc   +1 more source