Wittingly Effaced for Too Long: Hidden in Plain Sight [PDF]
A few years ago, Gettysburg College changed their wordmark. The previous college logo featured the words Gettysburg College topped with a line art version of the flag flying from the cupola of Pennsylvania Hall.
Rudy, John M.
core +1 more source
Visual Effects of Logo on the Attentional Filter and Perception [PDF]
The purpose of this project is to understand the effects of different logo design elements (i.e. spatial frequency, contrast sensitivity, and colour) to assess their effectiveness at gaining the attention of consumers.
Machado, Joana+5 more
core +1 more source
The Wildcat Logo: Securing a Legacy [PDF]
For Wildcat fans, the statistics are familiar: Fifty-four years (and counting) with a winning record, four national football titles, 33 conference football championships, two national baseball titles, one national softball title and 19 intercollegiate ...
Linfield Magazine Staff
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The impact of naturalness on affective response to logo design: A cross-national study [PDF]
Literature concerned with logo strategy suggests that the aesthetic appeal of brand logos significantly influences consumer responses. Yet, despite the fact that companies invest significant amounts of time and money promoting, updating and changing ...
Costa, Patrício+3 more
core
Video Logo Retrieval based on local Features
Estimation of the frequency and duration of logos in videos is important and challenging in the advertisement industry as a way of estimating the impact of ad purchases.
Guan, Bochen+3 more
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Cognitive Reserve and Its Effect in Older Adults on Retrieval of Proper Names, Logo Names and Common Nouns [PDF]
Previous studies showed that high Cognitive Reserve (CR, years of education and experience and knowledge acquired in life) is correlated with language proficiency as measured with vocabulary size, verbal analogy, and semantic processing.
Crovace, Chiara+3 more
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The value chain and the benefits of ergonomics projects [PDF]
Nowadays the most competitive companies are always innovative, renewable and able to be ‘the best’ in something. But what does one of the most important resources – the human resource – need to achieve a high level of success in his or her workplace?
Emma LOGO
core
Impact of foods with health logo on ssaturated fat, sodium and sugar intake of young Dutch adults [PDF]
Objective Health logos are introduced to distinguish foods with ‘healthier’ nutrient composition from regular foods. In the present study, we evaluated the effects of changed food compositions according to health logo criteria on the intake of saturated ...
Bulder, A.+5 more
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Consumer preferences and willingness-to-pay for organic certification logos: Recommendations for actors in the organic sector. Report of the CERTCOST project [PDF]
In many European countries, a variety of different organic certification logos and schemes is found in the market. In the countries of the European Union (EU), the new mandatory EU logo for organic food was introduced in July 2010, so that other organic ...
Hamm, Ulrich, Janssen, Meike
core
Improving Small Object Proposals for Company Logo Detection [PDF]
Many modern approaches for object detection are two-staged pipelines. The first stage identifies regions of interest which are then classified in the second stage.
Bell S.+6 more
core +2 more sources