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Individual-Level Loss Aversion in Riskless and Risky Choices
Theory and Decision, 2022Eric Johnson, Simon Gaechter
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Quality Disclosure Under Consumer Loss Aversion
Management Science, 2021Krista J Li, Jianqiang Zhang
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Loss aversion and perceptional risk aversion
2004This paper analyzes, for S-shaped value functions, the relations between loss aversion and perceptional risk aversion (i.e. computed with the perceived probability weights) in Cumulative Prospect Theory. We show that perceptional risk aversion for mixed sign lotteries is equivalent to weak loss aversion, so this is the right assumption to get a ...
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Loss Aversion Under Prospect Theory: A Parameter-Free Measurement
Management Science, 2007Corina Paraschiv +2 more
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The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?
Journal of Consumer Psychology, 2018Derek D Rucker, David Gal
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Enhanced Risk Aversion, but Not Loss Aversion, in Unmedicated Pathological Anxiety
Biological Psychiatry, 2017Jonathan Roiser +2 more
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